NEW YORK--(BUSINESS WIRE)--What To Expect, the #1 pregnancy brand and leader in innovation for pregnancy and parenting, has debuted its Skill for Amazon Alexa. The “What To Expect” Skill, brought to you by Americord, allows parents and parents-to-be to get personalized pregnancy updates, including actionable tips and guidance through the first year of their baby’s life - using just their voice. Just ask “Alexa, What to Expect for my pregnancy update?” or “Alexa, What to Expect for my daily tip?”
“We know parents better than anyone and recognize that convenience and innovation are incredibly important to them,” said Mary Murcko, SVP, Head of Brand Partnerships and Sales for What to Expect. “Through our exclusive content studio, The Delivery Room, we used our proprietary data insights to create a skill to help make parents’ lives easier and bring the personalized, essential content they love through voice-activated technology. We are excited to receive feedback from our parents as we continue to expand our Skill.”
“What to Expect for Alexa has useful tips to help expectant parents feel prepared and in control during their pregnancy,” said Meagan McCormick, Marketing Coordinator for Americord. “Americord wants to help expectant parents achieve a happy and healthy pregnancy and the Alexa Skill is another resource to do so. “
ABOUT WHAT TO EXPECT - What to Expect is a multi-platform media brand that is the worldwide leader in helping moms-to-be and moms be their most informed and healthiest.
The What to Expect brand originated as a book over 30 years ago, but as technology advanced the brand evolved to also include a digital necessity for moms and moms to be around the world. While the DNA of What to Expect has never wavered, the digital age ushered in a whole new relevance, importance, and access to millions of millennial moms and moms-to-be. The passion these women have for the digital assets of What to Expect is proven in the results. What to Expect is the #1 pregnancy app in the iOS app store and averages 14 visits to the app per month*. Whattoexpect.com alone garners an average of 15 million+ users per month*. What to Expect is designed to be a highly personalized and inclusive digital experience, with posts to communities happening an average of every 4 seconds**. Today, What to Expect is continuing to be an innovation leader, adding voice-activated platforms and the first to offer pregnancy content on the Apple Watch. (Sources: *Omniture, October 2016, **Internal data)
About Americord Registry (“Americord”)
Americord Registry is a leader in the advancement of umbilical cord blood, cord tissue and placenta tissue banking. Americord collects, processes, and stores newborn stem cells from umbilical cord blood for future medical or therapeutic use, including the treatment of more than 80 blood diseases such as sickle cell anemia and leukemia. Founded in 2008, Americord is registered with the FDA and operates in all 50 states. The company’s laboratory is CLIA Certified, accredited by the AABB and complies with all federal and state guidelines and applicable licenses. Americord is headquartered in New York, NY. For more information, visit www.americordblood.com.
