STRATHAM, N.H.--(BUSINESS WIRE)--Global outdoor lifestyle brand Timberland today announced that Bob Sineni has been named vice president and general manager of the company’s Timberland PRO® brand, which serves the industrial footwear and workwear markets. In this role, Sineni is responsible for managing all aspects of the Timberland PRO® business, including strategy, product, marketing, sales and operations. The appointment is effective immediately and Sineni will report to Jim Pisani, global brand president, Timberland.
Sineni comes to Timberland from Majestic Athletic, also a VF Corporation brand, where he served as director of the strategic channel since 2011. At Majestic, he focused his efforts on developing a high performing team, ensuring channel-right product, and elevating storytelling at retail. His leadership helped contribute to strong brand performance over the time period.
Prior to Majestic, Sineni spent 10 years as director of FedEx Worldwide services where he honed his leadership skills managing several high-profile strategic business portfolios. He began his career with Airborne Express as a sales representative. Over a 15-year span with the company, he advanced to the role of district sales manager and ultimately senior national accounts manager.
“We are thrilled to have Bob at the helm of the Timberland PRO® business,” said Pisani. “He is a passionate leader who brings business acumen, team building skills and a proven track record of performance to this important role. We look forward to Bob’s many contributions as the Timberland® PRO brand enters its next chapter of growth.”
Sineni holds a Bachelor’s Degree in Marketing from Illinois State University. He and his wife will relocate to the Seacoast area of New Hampshire this fall.
Timberland is a global leader in the design, manufacturing and marketing of premium footwear, apparel and accessories for the outdoor lifestyle. Best known for its original yellow boot introduced in 1973, Timberland today outfits consumers from toe-to-head, with versatile collections that reflect the brand’s rich heritage of craftsmanship, function and style. Timberland markets lifestyle products under the Timberland® and Timberland Boot Company® brands, and industrial footwear and workwear under the Timberland PRO® brand. Its products are sold throughout the world in leading department and specialty stores as well as company-owned retail locations and online. Timberland’s dedication to making quality products is matched by an unwavering commitment to environmental and social responsibility – in terms of its products, the outdoors, and communities around the globe. To learn more about Timberland, a brand of VF Corporation (NYSE: VFC), please visit timberland.com or follow us along the modern trail @timberland.