Disney and Destination Imagination Inspire Fans to Think Outside the Toy Box in Celebration of “Moana”

Destination Imagination Launches “Amazing Invention Photo Challenge” Inspired by Innovative, Sustainable Moana Doll Packaging

Disney Store’s Classic Moana doll (Photo: Business Wire)

PASADENA, Calif.--()--Disney is inspiring fans to think outside the toy box and help protect the planet in celebration of Walt Disney Animation Studios’ “Moana,” a film about an adventurous teenager who sails out on a daring mission to save her people in theaters November 23.

Destination Imagination, Inc., a nonprofit organization dedicated to teaching skills-based learning, has launched their “Amazing Invention Photo Challenge,” which gives parents a fun activity to do with their kids, creating their own inventions out of recycled materials found in the home.

The challenge was inspired by Disney Store’s new Classic Moana doll box, which was created through the use of Disney’s Smart Packaging Initiative, a program dedicated to creating environmentally conscious product packaging to protect the planet. Made with 70 percent recycled paper and printed with vegetable-based inks, the easy-to-open Moana package was designed without glue or tape, allowing the packaging pieces to separate easily. In addition to making it easier than ever to recycle, the box itself can be turned into a boat inspired by Moana’s journey, providing an added element of fun for parents and kids.

See how the packaging transforms here.

“Everything at Disney starts with storytelling, even our toy packaging,” said Luis Fernandez, senior vice president, central creative, Disney Consumer Products and Interactive Media. “By combining Disney magic and our smart packaging principles, we created a package that's not only better for the environment, but also a way to continue Moana’s story.”

Entrants can now submit a photo and name of their invention, along with a brief description about what it does and the materials used, for a chance to win a grand prize trip for four to the Moana premiere on November 14 in Los Angeles at the El Capitan Theatre, including airfare and hotel accommodations. The contest ends on Thursday, October 27.

“We are honored to have our film, Moana, associated with the important work of Destination Imagination, and look forward to hosting the winners of this exciting challenge at our premiere,” said the film’s producer, Osnat Shurer. “With Moana's voyage across the open ocean as inspiration, the creative possibilities are endless -- and I can't wait to see what the fans dream up."

For more information on the Amazing Invention Photo Challenge, visit the Destination Imagination website.

About Disney Consumer Products and Interactive Media

Disney Consumer Products and Interactive Media (DCPI) is the business segment of The Walt Disney Company (NYSE:DIS) that brings our Company’s stories and characters to life through innovative and engaging physical products and digital experiences across more than 100 categories, from toys and t-shirts, to apps, books and console games. DCPI comprises two main lines of business: Disney Consumer Products (DCP), and Disney Interactive (DI). The combined segment is home to world class teams of app and game developers, licensing and retail experts, a leading retail business (Disney Store), artists and storytellers, and technologists who inspire imaginations around the world.

About “Moana”

For centuries, the greatest sailors in the world masterfully navigated the vast Pacific, discovering the many islands of Oceania. But then, 3,000 years ago, their voyages stopped for a millennium – and no one knows exactly why. From Walt Disney Animation Studios comes “Moana,” a sweeping, CG-animated feature film about an adventurous teenager who is inspired to leave the safety and security of her island on a daring journey to save her people. Inexplicably drawn to the ocean, Moana (voice of Auliʻi Cravalho) convinces the mighty demigod Maui (voice of Dwayne Johnson) to join her mission, and he reluctantly helps her become a wayfinder like her ancestors who sailed before her. Together, they voyage across the open ocean on an action-packed adventure, encountering enormous monsters and impossible odds, and along the way, Moana fulfills her quest and discovers the one thing she’s always sought: her own identity. Directed by the renowned filmmaking team of Ron Clements and John Musker (“The Little Mermaid,” “Aladdin,” “The Princess & the Frog”), produced by Osnat Shurer (“Lifted,” “One Man Band”), and featuring music by Lin-Manuel Miranda, Mark Mancina and Opetaia Foa‘i, “Moana” sails into U.S. theaters on November 23, 2016.

About Destination Imagination

Destination Imagination, Inc. is a 501(c)(3) volunteer-led non-profit organization whose purpose is to inspire and equip students to become the next generation of innovators and leaders. The organization seeks to connect students to opportunities emerging in the global digital economy. The most popular education offering is the Challenge Program, where student teams solve open-ended STEM, arts and service learning Challenges and present their solutions to trained Appraisers. Founded in 1982, Destination Imagination has impacted more than 1.5 million students. To learn more, please visit http://destinationimagination.org.

Participation Requirements

The contest start date is October 17, 2016 and will run through October 27, 2016 at 11:50pm EDT.

Photo entries must be submitted by legal residents of the United States who are 18 years of age or older. Limit only one entry per person. Duplicates will be removed.


Disney Consumer Products and Interactive Media
Liz Virji, 818-544-1926

Release Summary

Disney is inspiring fans to think outside the toy box and help protect the planet in celebration of Walt Disney Animation Studios’ “Moana."


Disney Consumer Products and Interactive Media
Liz Virji, 818-544-1926