CINCINNATI--(BUSINESS WIRE)--Ahalogy, an official Pinterest Marketing Developer Partner, has released its third annual Pinterest Media Consumption Study, a follow-up to its first-of-its-kind research from 2014—which has been downloaded by thousands of marketing industry professionals and influencers. This year’s study marks a combination of data from the past three years of interviews with social media users in the United States, Canada and the United Kingdom.
Ahalogy’s 2016 Pinterest Media Consumption Study suggests that people are focusing more of their attention on Pinterest rather than other social platforms. 50% of US Pinners say they are spending more time with Pinterest instead of other social media platforms (up from 40% in 2015). Survey respondents reported that Pinterest was their second most important platform behind Facebook, and ahead of Instagram, Twitter and Snapchat.
“Not only is Pinterest growing in the US, but we’re also seeing significant global growth, starting with the UK,” said Ahalogy Co-Founder and CEO, Bob Gilbreath. “For example, our study shows that about as many UK Pinners (29%) use Pinterest 2-3 times a week as US Pinners (31%).”
Pinterest expanded its advertising solution, Promoted Pins, to the UK earlier in 2016, and the Ahalogy study continues to examine how users of the platform feel about this change. According to Gilbreath, Promoted Pins are experiencing strong demand from Ahalogy clients: “Part of the reason it’s performing so well is that people are finding value in the advertising itself, which is focused on providing useful ideas and inspiration.” According to this study, about 65% of the UK, similarly to US Pinners, feel positive about Promoted Pins.
This third annual study examines how people use Pinterest, and engage with brands and Promoted Pins. The output is a collection of data about user demographics, habits, and behavior on Pinterest year to year. It includes specific demographic data for sub-groups such as Men, Moms, and Hispanics, and includes results from the US, Canada and the UK. The full report is available at ahalogy.com/research.
Ahalogy is the Performance Content Marketing Solution. Ahalogy’s optimization technology, licensed content, and focused expertise helps brands Source, Optimize, and Scale content for success. We work with many of the world’s top brands and content creators to deliver meaningful marketing across content+social platforms. Ahalogy is an official Pinterest Marketing Developer Partner, and works with other leading social networks. Ahalogy is headquartered in Cincinnati, OH, the global capital of brand marketing, with additional offices in New York, Chicago, Los Angeles, and San Francisco. Visit Ahalogy.com/Research for more of our latest Pinterest insights and trends.