SiteFocus Introduces a Novel Approach for Text-Based Analysis – Merging Trends With Multi-Factor Sentiment and Objectivity to Discover Causation and Validate Actionable Insight

CUPERTINO, Calif.--()--SiteFocus Inc. today announced the availability of Communications in Focus (CIF), a cloud-based analytics platform. CIF solves a problem facing businesses of all sizes – how do you discover and validate actionable insight from unstructured data?

Unless insight can be validated, most unstructured analytics software brings little or no value to the user.

CIF solves this problem by:

  1. Dramatically reducing the effort to acquire and share relevant data
  2. Predicting sentiment trends with novel multi-factor sentiment analysis
  3. Disrupting unstructured data analysis with technology that emulates focus group and objective opinion to discover causation and validate actionable insight

CIF provides a marketplace for data providers, analytics providers, and consumers of analytics. The CIF platform democratizes unstructured data analytics by eliminating traditional prerequisites – enabling data scientists, business users, and end-users to benefit from self-service analytics. CIF technology is patent protected.

“Traditional machine learning models require large amount of data, work in a narrow problem domain, and require tedious supervised training. CIF’s all-purpose textual analytics is applicable across industries. To demonstrate its ability, CIF has been deployed in analyzing companies in the Dow 30 (example: Disney, Apple, Cisco, Verizon) depicting contemporary issues regarding investor concerns, expressed in sentiment graphs,” said Chief Innovation Officer, Sing Koo.

With CIF, businesses can better manage voice of customer (VOC), risk, customer success, employee sentiment, product planning, competitive analysis, corporate communication, investor relation, market research validation, and applications that involve textual human interaction.

About SiteFocus

Headquartered in Cupertino, California, SiteFocus was formed in March 2016 after years of stealth-mode research and development by its founder. SiteFocus helps businesses better understand their audience so that they can design better products, services, and experiences. For more information about Communications in Focus, please visit:

All product names and trademarks cited herein are the property of their respective owners.


SiteFocus Inc.
Connie Chun, 408-634-8037

Release Summary

SiteFocus Communications in Focus is an unstructured data analytics platform that uses sentiment trends, focus group emulation, objective opinion, and machine learning to validate predictive insights


SiteFocus Inc.
Connie Chun, 408-634-8037