CAMDEN, N.J.--(BUSINESS WIRE)--Today, Campbell Soup Company (NYSE:CPB) announced the addition of Prego Farmers’ Market™, a new sauce line that is made with tomatoes picked at their peak, herbs, and vegetables—the kind of ingredients you’d find at your local farmers’ market.
To celebrate the launch, on Wednesday, August 17, Prego is bringing a farm to the concrete jungle – transforming a 450 square foot outdoor space in Chelsea Plaza into a farm inside a larger-than-life mason-style jar. New Yorkers will have the opportunity to tour a thirty-foot Prego Farmers’ Market jar that will bring a farm oasis to the bustling city. Visitors will be greeted by hanging planters and walls covered in fresh vegetables and succulent herbs. They will have the opportunity to pick vine-ripe tomatoes, take a break on a haystack, play games or snap a selfie on a 14-foot tractor.
“We’re inviting New Yorkers to a first of its kind experience, a farm in a mason jar!” said Neeli Straiges, Senior Marketing Manager, Prego. “We are excited about the launch of Prego Farmers’ Market and wanted to bring the essence of the product to life in a unique way. The new sauce is made with the highest quality ingredients and what better way to showcase the launch than to bring a farm to life in the center of New York City.”
Prego Farmers’ Market was created by a passionate team of chefs and foodies who were looking for the authentic feel of homemade sauce. They visited local farmers’ markets, bought different types of tomatoes and had consumers test dozens of recipes before landing on a sauce with the perfect crushed tomato texture, flavor and aroma.
The three new sauces are made with simple, quality ingredients. The new varieties include:
- Prego Farmers' Market Classic Marinara: This perfectly seasoned sauce is made with vine-ripened tomatoes, olive oil, basil, onions and oregano for a rich, savory flavor.
- Prego Farmers' Market Roasted Garlic: This wholesome sauce is made with roasted garlic, which adds a sweetness to the vine-ripened tomatoes and olive oil.
- Prego Farmers' Market Tomato & Basil: This savory sauce is made with basil, an essential ingredient in any Italian recipe, which adds to the flavors of the vine-ripened tomatoes and olive oil.
Prego Farmers’ Market sauces are packaged in 23.5oz. glass mason jars, which are recyclable. Prego Farmers’ Market sauces are available nationwide for a suggested retail price of $3.99. For more information, visit www.prego.com or www.Facebook.com/Prego.
For recipe ideas, please visit www.campbellskitchen.com.
New York City Event Details
NYC Event: Prego Farmers’ Market Farm-in-a-Jar Experience
Location: Chelsea Plaza, 9th Ave., between 14th St. and 15th St.
Date: Wednesday, August 17, 2016
About Campbell Soup Company
Campbell (NYSE:CPB) is driven and inspired by our Purpose: “Real food that matters for life’s moments.” We make a range of high-quality soups and simple meals, beverages, snacks and packaged fresh foods. For generations, people have trusted Campbell to provide authentic, flavorful and readily available foods and beverages that connect them to each other, to warm memories and to what’s important today. Led by our iconic Campbell’s brand, our portfolio includes Pepperidge Farm, Bolthouse Farms, Arnott’s, V8, Swanson, Pace, Prego, Plum, Royal Dansk, Kjeldsens and Garden Fresh Gourmet. Founded in 1869, Campbell has a heritage of giving back and acting as a good steward of the planet’s natural resources. The company is a member of the Standard & Poor’s 500 and the Dow Jones Sustainability Indexes. For more information, visit www.campbellsoupcompany.com or follow company news on Twitter via @CampbellSoupCo. To learn more about how we make our food and the choices behind the ingredients we use, visit www.whatsinmyfood.com.