SAN FRANCISCO--(BUSINESS WIRE)--Performance Horizon, the global leader in digital partner marketing, today announced a partnership with LiveRamp™, the leader in data connectivity and onboarding, allowing brands to understand how digital marketing partners (such as aggregators, metapartners, affiliates, content partners, comparison shopping engines, mobile apps, and social media) drive offline sales.
Performance Horizon’s digital partner marketing solutions allow brands to directly connect with partners to increase customer acquisition and drive high-margin revenues. The ability for brands to measure how digital marketing partners drive offline sales is increasingly important, as it provides a more holistic view of how marketing affects revenues across all direct distribution channels.
Through the partnership, Performance Horizon will extend a brand’s understanding of how its partner marketing activity contributes to sales generated offline. Companies with marketing partners that drive sales across multiple direct channels can use these insights to fine-tune their campaigns towards the most profitable products.
The solution is especially beneficial for brands pursuing a multi-channel strategy including retailers, hotels, cruise ship lines, rental car companies, as well as any company with retail locations that generate a significant amount of revenue offline. This complements existing beacon-based solutions previously integrated by Performance Horizon to measure in-store foot traffic and providing unrivaled measurement capabilities for the marketing partner programs.
“The ability to connect all online and in-store sales to initiatives driven by strategic digital partners allows CMOs to truly understand the user journey and how a product discovery path online contributes to the customer experience at 360 degrees, even when the purchase is executed in a physical retail location,” said Marco Botticelli, Head of Product for Performance Horizon. “We look forward to leveraging LiveRamp’s capabilities as we generate competitive advantage for our clients, securing our position as the first platform that allows brands to measure, optimize and reward marketing partners based on all conversions across every direct sales channel.”
The Performance Horizon platform leverages LiveRamp’s technology to connect offline sales data in a permissible manner to online IDs with the Performance Horizon platform. The integration minimizes configuration time for mutual clients wanting to activate the connection while meeting privacy compliance standards of LiveRamp and providing access to the product portfolio offered by its parent company, Acxiom®.
“We believe both marketing partners and brands benefit from understanding the contribution towards a sale across all channels,” says Anneka Gupta, Chief Product Officer at LiveRamp. “We are excited to partner with Performance Horizon to help brands benefit from a richer, unified view of the customer."
About Performance Horizon
Performance Horizon, the leading provider of SaaS solutions for digital partner marketing, enables brands to directly connect with their marketing partners to dramatically increase customer acquisition and drive high margin revenues by applying advanced performance models to their programs. With offices in the U.S., U.K., Japan and Australia, Performance Horizon's platform drives $3B+ in advertiser top line revenues across 155,000 marketing partners in over 170 countries. Performance Horizon is backed by top-tier investors, including Mithril, Greycroft Partners and DN Capital. For more information, visit www.performancehorizon.com and follow us @tweetphg.
LiveRamp connects more than 300 digital marketing platforms and data providers. We help marketers eliminate data silos and unlock greater value from the tools they use every day. By onboarding and unifying customer data across disparate systems, we provide the connectivity brands need to reach consumers across channels and measure the impact of marketing on sales. LiveRamp is an Acxiom company, delivering privacy safe solutions to market and honoring the best-practices of leading associations including the Digital Advertising Alliance’s (DAA) ICON and App Choices programs. For more information, visit www.LiveRamp.com.