NEW YORK--(BUSINESS WIRE)--Sprinklr, Inc., the world’s most complete enterprise social technology, today announced its integration with IBM Marketing Cloud, allowing marketers to improve customer experience, increase revenue, and reduce data security risks via a unified infrastructure and richer knowledge base.
Combining the power of Universal Behavior Exchange (UBX), part of IBM’s Marketing Cloud, with Sprinklr's Experience Cloud™, brands will have a strategic new solution for delivering personalized customer experiences at scale. Sprinklr now connects to data sources within UBX, including e-commerce, CRM, and payment processing data, and automatically creates target segments on social platforms including Twitter and Facebook. These segments are then updated in near real time to ensure customers are targeted with messages relevant to them based on recent behavior, speeding up time to execution from months to days.
“The proliferation of digital channels has made it extremely difficult for large brands to know their customers and deliver a personal, human experience,” said Erik Ober, AVP Paid Media and Audience Management at Sprinklr. “That human experience starts with a unified view of the customer. With Sprinklr and IBM, marketers can connect their customer data with social insights, alongside e-commerce, CRM, payment processing, e-mail, and more, to create a more unified view of their customer.”
Together IBM and Sprinklr are helping brands aggregate existing customer data with social data, build unified customer profiles, target relevant messages to the right customers on appropriate channels, and ultimately grow their customer base. To keep up with today’s connected, empowered consumer, enterprise brands must reevaluate the technology and strategies they employ to manage the front office experience in a unified, integrated manner.
For more information, visit the Sprinklr blog.
Sprinklr is the world’s most complete enterprise social technology, purpose-built for large companies to drive business outcomes and manage customer experiences across all touch points. Called “the most powerful technology in the market,” Sprinklr's fully integrated social experience management software powers more than four billion social connections across 77 countries. Headquartered in New York City with more than 1,000 employees globally, Sprinklr is revolutionizing customer engagement for more than 1,000 of Fortune’s top enterprise brands, including IHG, Starwood, Microsoft, Samsung, and Nasdaq, and partners like Deloitte Digital, Accenture, Havas, and Razorfish. For more information, visit sprinklr.com or tweet us at @sprinklr.