MINNEAPOLIS--(BUSINESS WIRE)--Luminara, the world’s premiere flame-effect candle, is proud to announce a new partnership with award-winning interior designer and Minnesota native Genevieve Gorder for its latest national advertising campaign. The fully integrated partnership is set to launch in May of 2016 and includes a variety of print ads, :30 second television commercials, :90 second “how to” videos and an extensive social media campaign that will provide décor enthusiasts everywhere with simple and elegant inspiration to elevate their every day lifestyles.
"I'm delighted to partner with a brand I believe in and a company from my hometown. Luminara candles are just flat out cool, I can use them on projects inside and outdoors. As a designer, they give me flexibility and style which is always key," says Gorder.
As the relationship kicks off, May’s advertising campaign will focus on outdoor entertaining and will provide consumers with tips on how to bring their outdoor space to life. A second, holiday-focused campaign will launch in November and will provide a unique and sophisticated perspective on seasonal tablescapes and fireplace mantels.
"Genevieve Gorder is a natural fit for the Luminara brand. She has built a career on helping décor enthusiasts transform their homes. With her inspiration and our extensive line of sophisticated real-flame effect candles, there's no end to the possibilities,” says CEO of Luminara, Elliott Resnik.
About Luminara Real Flame-Effect Candles
Headquartered in Minnesota, Luminara is the global brand of real flame-effect designer candles that utilize Disney Enterprises Inc. technology patents. Luminara continues to advance this technology and bring new products to market in the U.S., Europe, and Asia.
For more information on Luminara, visit www.luminara.com.
About Genevieve Gorder
Genevieve Gorder’s unmistakable style and enthusiasm have made her a multi-award winning talent and one of America’s favorite interior designers. An alumna of The School of Visual Arts, Gorder has worked in studios throughout Europe and New York City. Currently, Genevieve designs for her new series Genevieve’s Renovation. You can also catch her on Dear Genevieve, HGTV Star, A Hero’s Welcome Home, and hosting HGTV’s White House Christmas Specials.