American Express and Beyoncé’s Formation World Tour Team Up with Uber to Give Riders #AmexAccess to Sold Out Stadium Tour

Uber Riders Can Use Code ‘FORMATIONAMEX’ to Unlock In-App Experience for Two Complimentary Tickets and a Round-Trip Ride to The Formation World Tour in 20 U.S. Cities

NEW YORK--()--American Express in partnership with The Formation World Tour announce today a promotion with Uber to give Beyoncé fans #AmexAccess to sold out shows across the U.S. Starting today, Uber riders will be able to request the “FORMATION” view in the Uber iOS or Android app after they enter the promo code FORMATIONAMEX, while limited supplies last. If an Uber rider requests and is matched to a “FORMATION” ride, they will receive two tickets courtesy of American Express to the highly-anticipated tour in their city, as well as a complimentary round-trip uberX ride to and from the concert venue.

"We are obsessed with delivering unparalleled experiences in unique and memorable ways," said Deborah Curtis, vice president, Global Experiential Marketing, American Express. "We have longstanding relationships with both Beyoncé and Uber, and are excited to bring them together for The Formation World Tour through this unique integration that represents the intersection of music access and mobile technology."

“Most people know Uber as a convenient and affordable way to get from A to B. But it is these types of surprise-and-delight opportunities –– like the opportunity to see Beyoncé live –– that make the Uber experience truly unique,” Amy Friedlander Hoffman, Head of Business Development and Experiential Marketing, Uber. "We’re beyond thrilled to team up with American Express to offer riders complimentary access to the sold-out Formation World Tour."

The in-app Uber experience kicks off today in Miami for The Formation World Tour opening night performance at Marlins Park.

How To Get In Formation for Beyoncé Tickets

Uber riders can request tickets and a round-trip uberX ride to The Formation World Tour in a few simple steps*:

  • Enter code FORMATIONAMEX in the Uber app to unlock the special “FORMATION” view
  • Request a ride in the “FORMATION” view at the designated time on the day of The Formation World Tour show in your city
  • If connected with a “FORMATION” ride, you’ll be picked up and transported to the concert venue free of charge – your Uber driver will have your tickets
  • After the show, request an uberX for your complimentary ride home

Demand will be high and availability limited; not all riders who request a ride will be connected with a “FORMATION” ride and receive two tickets.

*Details may vary by city. Check the Uber blog for more information for your city.

The U.S. cities and dates where the promotion will be offered include:

April 27, 2016   Miami, FL
April 29, 2016 Tampa, FL
May 1, 2016 Atlanta, GA
May 3, 2016 Raleigh, NC
May 5, 2016 Nashville, TN
May 7, 2016 Houston, TX
May 9, 2016 Arlington, TX
May 12, 2016 San Diego, CA
May 14, 2016 Pasadena, CA
May 16, 2016 Santa Clara, CA
May 18, 2016 Seattle, WA
May 23, 2016 Minneapolis, MN
May 27, 2016 Chicago , IL
May 28, 2016 Chicago, IL
May 29, 2016 Detroit, MI
May 31, 2016 Pittsburgh, PA
June 3, 2016 Foxborough, MA
June 5, 2016 Philadelphia, PA
June 7, 2016 New York City
June 8, 2016 New York City
June 10, 2016 Baltimore, MD
June 12, 2016 Hershey, PA

For more information on the promotion and how to participate, visit

Card Members get #AmexAccess Every Day with Uber

Through a partnership with Uber launched in 2013, U.S. Card Members enrolled in the Membership Rewards® program can get more rewarding Uber rides every day – they can choose to earn 2x points or use points for every Uber ride directly in the iOS or Android app. For more information on the program, visit

About American Express

American Express is a global services company, providing customers with access to products, insights and experiences that enrich lives and build business success. Learn more at and connect with us on,,, and

Key links to products, services and corporate responsibility information: charge and credit cardsbusiness credit cardsPlenti rewards programtravel servicesgift cards,prepaid cardsmerchant servicescorporate cardbusiness travel and corporate responsibility.

About Parkwood Entertainment

Parkwood Entertainment is an entertainment and management company founded by entertainer and entrepreneur, Beyoncé in 2010. With headquarters in New York City the company houses departments in music and video production, management, marketing, digital, creative, philanthropy, publicity and a newly formed record label. Under its original name, Parkwood Pictures, in 2008, the company released the film Cadillac Records (2008), in which Beyoncé starred and co-produced. The company also released the film, Obsessed (2009), with Beyoncé as star and executive producer. Parkwood Entertainment produced The Mrs. Carter Show World Tour (2013-2014) and co-produced the ON THE RUN TOUR (2014).

About Uber

Uber is a technology platform that is evolving the way the world moves. By seamlessly connecting riders to drivers through our apps, we make cities more accessible, opening up more possibilities for riders and more business for drivers. From our founding in 2009 to our launches in over 400 cities today, Uber’s rapidly expanding global presence continues to bring people and their cities closer. Follow us on Twitter: @Uber and find us on Facebook: Uber.


Bradley Minor, 347-205-0259


Bradley Minor, 347-205-0259