FERNDALE, Wash.--(BUSINESS WIRE)--Content amplification platform, Cranberry announces the acquisition of WebmasterRadio.fm and the re-launch of the award-winning online radio network as Cranberry Radio (cranberry.fm). Listeners can tune into the newly launched network at cranberry.fm. The addition of Cranberry Radio to the family of Cranberry services provides another platform for brands and individuals to build content, authority and engage with consumers and prospects.
Founded by Brandy and Daron Babin, WebmasterRadio.fm has been producing online radio and podcast programming for over a decade. During that period, the network became the largest online radio and podcast platform for the digital marketing industry. The network and its hosts have won numerous awards and hosted some of the biggest names in media, technology and politics including Arianna Huffington, Barry Diller, Steve Wozniak, Tavis Smiley and Donna Brazile.
With the acquisition, Cranberry will begin to add programming that reaches into new industry and lifestyle categories. “We are excited to build off of the platform that WebmasterRadio has created. Cranberry’s content amplification platform will play a significant role in creating value for our audience, show hosts, and advertisers,” commented David McInnis, Cranberry’s founder, and chief executive.
Trend spotters and WebmasterRadio.fm founders Brandy and Daron Babin launched CannabisRadio.com in June 2015 to provide a platform for the legal cannabis industry. “The timing of this acquisition couldn’t be better. We have been working with Cranberry’s team to amplify content for Cannabis Radio clients and show hosts since our launch. This deal means greater visibility for all of our shows,” said Brandy Babin, Co-founder WebmasterRadio.fm.
While the financial terms of the asset purchase are not being made public, WebmasterRadio.fm founders and the existing production team will remain involved in the newly formed Cranberry Audio, LLC.
PRWeb’s founder David McInnis launched Cranberry, a content marketing, and amplification platform, in 2015. Cranberry helps companies, organizations, and individuals build online relationships through content amplification. The company has created a proprietary content delivery platform that improves content engagement. Cranberry has operations in Washington, Utah, and Florida.