SAN FRANCISCO--(BUSINESS WIRE)--LiveRamp™, an Acxiom® company, today announced a partnership with DigitasLBi, a global marketing and technology agency, to fuel smarter media planning decisions using connected data. DigitasLBi will leverage LiveRamp’s data connectivity services to link data from multiple first and third party data sources within DigitasLBi’s IDIOM™ platform, an insight tool to generate better media decisions and smarter content and creative strategy.
“DigitasLBi’s data-inspired approach to campaign planning offers marketers a significant competitive edge,” said Travis May, President and GM of LiveRamp. “With better access to data during the planning process, DigitasLBi clients can now place smarter bets and develop highly relevant content that truly resonates with consumers.”
Through the partnership, LiveRamp’s data connectivity services are used to anonymize and link data from a broad range of data providers, including Acxiom, comScore, Research Now, and ShareThis. DigitasLBi clients can also use LiveRamp to anonymize and link their own offline first-party CRM and sales data for analysis. Linked data is delivered to DigitasLBi’s IDIOM™ platform, enabling data scientists to benefit from an extensive, privacy-safe data set for understanding customer journeys that span multiple channels and devices over time.
“LiveRamp provides the connectivity we need to bring together demographic, location, digital exposure, TV viewership, transaction, and CRM data at the individual level into a secure, compliant environment for analysis,” said Jason Kodish, Global Chief Data Scientist for DigitasLBi. “With this level of insight, we can help clients deliver highly valuable experiences to more consumers in the market for their products.”
LiveRamp connects more than 300 digital marketing platforms and data providers. By onboarding customer data into the targeting, measurement, and personalization products developed by our partners, we help leading brands eliminate data silos and run more efficient marketing programs. LiveRamp is an Acxiom company, delivering privacy safe solutions to market and honoring the best-practices of leading associations including the Digital Advertising Alliance’s (DAA) ICON and App Choices programs. For more information, visit www.LiveRamp.com.