SAN FRANCISCO--(BUSINESS WIRE)--LiveRamp™, an Acxiom® company, today announced it has hired Jeff Smith as Chief Marketing Officer, further strengthening its executive bench. In this role, Smith will accelerate LiveRamp’s growth by broadening the industry’s understanding of the strategic importance of data connectivity and its ability to unlock better customer experiences on any channel or device.
Smith, an experienced leader in ad tech, digital and mobile media, big data and SaaS, brings 20+ years of global experience building world-class, revenue-focused marketing teams in companies ranging from high-growth start-ups to Fortune 100 businesses. Smith has held leadership positions spanning general management, sales, marketing, business development and product management. In his new role as CMO of LiveRamp, Smith will report to Travis May, LiveRamp’s president and general manager.
“Jeff brings vital skills we need to scale in the face of explosive market growth,” said May. “We’ve tripled our revenue run rate to more than $100M over the last 18 months, and we’re just getting started. A much bigger opportunity lies ahead.”
“LiveRamp provides the foundational connections on which marketing clouds are built, helping brands recognize their customers across any channel or device and then use their preferred platforms to drive seamless engagement,” said Smith. “I look forward to growing the market for technology that has such a transformative effect on a brand’s ability to connect with its customers.”
Prior to joining LiveRamp, Smith led marketing efforts at Nielsen as part of the global product leadership team, where he accelerated growth domestically and internationally by helping advertisers, agencies, and media companies understand the consumer path to purchase. Smith, who holds an MBA from the MIT Sloan School of Management, will be based in San Francisco.
LiveRamp connects more than 300 digital marketing platforms and data providers. We help marketers eliminate data silos and unlock greater value from the tools they use every day. By onboarding and unifying customer data across disparate systems, we provide the connectivity brands need to reach consumers across channels and measure the impact of marketing on sales. LiveRamp is an Acxiom company delivering privacy safe solutions to market and honoring the best-practices of leading associations including the Digital Advertising Alliance’s (DAA) ICON and App Choices programs. For more information, visit www.liveramp.com.