LONDON--(BUSINESS WIRE)--Performance Horizon, the global leader in digital partner marketing, today announced that VP of Marketing, Erik Mikisch will speak at the IAB (Internet Advertising Bureau) UK Affiliate Forum on Wednesday 13 April at the IAB Events and Training Space, 14 Macklin Street, London.
The IAB’s Affiliate Forum is celebrating the industry’s 21st birthday by lining up business and thought leaders from across the model—advertisers, publishers, agencies and networks—to discuss innovation, business advantage and, most of all, partnerships.
The Affiliate Forum will consider how affiliate marketing investment builds vital partnerships with customers across the publishing spectrum; how it’s being deployed to finely manage customer churn, inventory management, merchandising control, CRM development. It will explore affiliate marketing as an integral component of end-to-end pre-consideration to post sales customer journeys, attribution and top-of-the funnel brand advantage.
At 2:10 p.m., Erik will present on integrating effective affiliate programmes into the marketing stack - an important topic considering the large economic value driven through the performance marketing space. Erik will explore the interaction of the performance channel with other marketing channels addressing marketing stack design, the role of data, actionable insight and how to grow skill sets within the organisation.
“Affiliate marketing drives significant UK ecommerce revenues and continues to accelerate at a rapid pace. Marketers seeking to drive digital innovation within their organisations with fresh thinking and ideas for their affiliate programmes will benefit greatly from the insights Performance Horizon and other companies will share,” said Clare O'Brien, Senior Industry Programmes Manager for IAB UK.
View a full session overview and agenda for the IAB Affiliate Forum here.
For information about how your company can benefit from Performance Horizon and to request a demo, visit www.performancehorizon.com.
About Performance Horizon
Performance Horizon, the leading provider of SaaS solutions for digital partner marketing, enables brands to directly connect with their marketing partners to dramatically increase customer acquisition and drive high margin revenues from online marketing channels. With offices in the U.S., U.K., Japan and Australia, Performance Horizon's platform drives $3B+ in advertiser top line revenues across 155,000 marketing partners in over 170 countries.