Conversational Commerce: Operator Introduces Human + Bot Experience on Facebook Messenger

Operator to Showcase How Easy Mobile Commerce is for Consumers at Facebook’s F8 Conference

(Graphic: Business Wire)

SAN FRANCISCO--()--Operator, the mobile commerce app that makes shopping as easy as a text, announced that it is available as a new way to shop on Facebook Messenger starting today at With the new integration of Operator for the Messenger Platform, more than 900 million people can now discover and purchase on the go with the help of Operator's network of experts and bots who help consumers find and purchase the best things from around the world.

Operator’s mission is to build the most trusted, easy to use platform for mobile commerce. Messenger is the first stop for bot discovery and Operator is the most innovative way for people to tap into experts to discover and purchase the best things to buy from around the world.

Operator represents a new type of commerce--one that marries the convenience of smartphones with the expertise and service of an in-person shopping experience. Making purchases with a smartphone is extremely convenient - but it can be impersonal and difficult to get effective guidance during the transaction. Operator is bringing consumers a level of service and human touch that has been lost in the journey from retail to e-commerce.

“Operator’s strength is in combining the best of bots with its human-to-human network. We believe the most efficient and enjoyable way to shop is to have a conversation with another person who understands exactly what you’re looking for and can provide personalized suggestions,” said Robin Chan, CEO and Co-Founder of Operator. “Artificial Intelligence and bots help support that process, but cannot be the only mechanism - the most powerful algorithm in the world is the human connection.”

Shop by Emoji: Operator is the easiest way to shop on Facebook Messenger

Operator makes shopping as easy as writing on Messenger. Operator is free, does not mark up purchases and also has a price match guarantee. If a customer finds a product for a better price, Operator will refund the difference.

With Operator’s new Messenger Platform integration, people can:

  • Shop from Curated Collections
  • Discover things to buy through fun interactions and chats such as finding the best sunglasses by texting a sunglass emoji
  • View Product Details
  • Purchase and receive order confirmations
  • Track Order Shipment

About Operator

Operator makes shopping as easy as a text. By combining the best bot algorithms with Operator’s network of shopping experts, Operator helps people shop for exactly what they want at any time with a simple text. Operator has been named “Best New App” and “Editor’s Choice” in the Apple App Store, “Sexiest Product of the Year” by Product Hunt, “Startups to Watch” by VentureBeat and nominated for “Best New Startup” by TechCrunch. Operator is available through Facebook Messenger and the Apple App Store.


North of Nine Communications for Operator
Stacy Katz, 310-740-6630


North of Nine Communications for Operator
Stacy Katz, 310-740-6630