Chase Freedom Unlimited Card Survey Reveals a “Fun Gap” in America

Customers of Chase’s newest cash back product can use cash back rewards in any amount to inject small moments of fun to boost daily happiness

Chase Freedom Unlimited is igniting a conversation on the importance of fun in our daily lives. (Photo: Business Wire)

WILMINGTON, Del.--()--America is experiencing a deep “fun gap,” according to a new Chase Freedom Unlimited Card survey. While nearly all (97%) believe fun is important in their day, nearly two-thirds (58%) say they feel limited in their ability to live a fun, happy life.

Only half (53%) say they’re having enough fun – and a full 47% limit their own fun, intentionally.

Chase Freedom Unlimited, a credit card launched in March 2016 and available now online, lets customers earn an unlimited 1.5% cash back on everything they buy – with the ability to redeem for cash back – any amount, anytime.

Dr. Emma Seppälä, Stanford University expert on the science of happiness, health and success, says that the ability to inject small, incremental moments of fun and happiness into your daily life is key to reducing stress.

“If we focus on boosting fun and happiness in our lives, even in little ways, research suggests we can end up more productive, charismatic, energetic and innovative,” said Dr. Seppälä. “The Chase Freedom Unlimited Card survey results suggest that there are unlimited opportunities for fun in everyday moments, experiences and things.”

Dr. Seppälä, author of The Happiness Track, Stanford psychologist and TEDx speaker, partnered with Chase to share her research on why happiness and fun in our lives matter and to provide tips to add a little more fun to our day.

"Our customers use their cards for the essentials in life and enjoy their cash back for fun things,” said Pam Codispoti, President of Chase Branded Cards. "Our new Freedom Unlimited card gives people 1.5% cash back on everything they buy and they can use their cash back for little things like coffee or save them up for a larger event like a spa day.”


The Chase Freedom Unlimited survey of 1,013 Americans ages 18+ was conducted by ORC International, the research firm which is conducting CNN’s political polls throughout the U.S. Presidential election. The online omnibus study was conducted March 21-23, 2016.

Credit cards issued by Chase Bank USA, N.A. Accounts subject to credit approval.


Chase is the U.S. consumer and commercial banking business of JPMorgan Chase & Co. (NYSE: JPM), a leading global financial services firm with assets of $2.4 trillion and operations worldwide. Chase serves nearly half of America’s households with a broad range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. Customers can choose how and where they want to bank: 5,400 branches, 17,000 ATMs, mobile, online and by phone. For more information, go to


Chase Card Services
Rob Tacey, 302-282-3094

Release Summary

America is experiencing a deep “fun deficit,” according to a new Chase Freedom Unlimited Card survey.


Chase Card Services
Rob Tacey, 302-282-3094