2016 MITX Awards Finalists Announced

20th Annual MITX Awards Celebrate New England’s Innovation in Technology and Marketing

BOSTON--()--Today the Massachusetts Innovation & Technology Exchange (MITX) announced the finalists of its 2016 MITX Awards, the largest and most prestigious annual awards competition in the country for technology and innovation. The 30+ categories in this year’s program showcase the disruptive marketing, creative, and emerging technologies happening in New England. Finalists (listed below) competed in the first round of judging and were assessed on their submission’s innovation, storytelling and impact. This year over 120 senior leaders from Boston businesses judged entries for the 33 MITX Awards categories.

Winners will be announced live at the 20th annual Awards ceremony, on May 25th at the Westin Waterfront, a celebration of New England’s thriving tech innovation ecosystem. This year’s ceremony will include host, Boston legend and comedic superstar Lenny Clarke, technology demos from finalists, select final round judging, networking, and of course, the presentation of the prestigious MITX Awards.

“For 20 years, MITX has been celebrating the talented and creative minds across New England - innovators that have made this the thriving technology and innovation hub it has become,” said MITX President Amy Quigley. “This year’s finalists are no exception. The ideas keep getting bigger and bolder. We are thrilled to honor their amazing achievements!”

The 2016 MITX Awards Finalists are:

B2B Integrated Marketing
Corey McPherson Nash, CTP, MullenLowe/Mediahub, PJA Advertising + Marketing, SMALL ARMY, Staples, Inc

B2C Integrated Marketing
Brightcove, Isobar, SapientNitro

Best “Newbie” Technology
C Space, Core dna, Deep Information Sciences, Spiro Technologies, ZAIUS

Best B2B Technology
ezCater, LogMeIn, Nara Logics, Pingup, Salsify, VENTUREAPP

Best B2C Technology
DigitasLBi, iSeeCars.com, Lose It!, TomTom, Inc.

Best Content Marketing Program
MullenLowe/Mediahub, Racepoint Global, Reebok International Ltd, Sapient Nitro, Starcom MediaVest Group, WordStream

Best Digitally-Powered Experiential Marketing
MullenLowe/Mediahub, Primacy, SapientNitro

Best Employee Efficiency Technology
Allego, Buildium, C Space, Qstream, Inc., Vocoli, WeSpire

Best Marketing on a Dime
NorBella, Pilot, SapientNitro

Best Tech Innovation in Shopping & eCommerce
Evergage, iSeeCars.com, Prelert, Yottaa

Best Use of Data to Drive Marketing in an Innovative Way
C-4 Analytics LLC, Fiksu, Jack Morton Worldwide – Boston, Mavrck, MullenLowe/Mediahub, Radius Bank

Best UX
Almighty, Connelly Partners LLC, DigitasLBi, Medisafe®, Rue La La, SapientNitro

Best Website Design or Redesign
Boston Interactive, iMarc, Lion Ridge LLC, Web Design Boston, White Rhino

Cause, Nonprofit & Government Marketing
Almighty, Brightcove, iFactory, MullenLowe/Mediahub, Racepoint Global, SMALL ARMY

Education Marketing
Connelly Partners LLC, Genuine, OHO Interactive, Primacy, Stoltze Design

Fashion & Apparel Marketing
Almighty, MullenLowe/Mediahub, Reebok International Ltd.

Financial Services & Insurance Marketing
CTP, MullenLowe/Mediahub, PJA Advertising + Marketing, SapientNitro, Starcom MediaVest Group

Healthcare, Wellness & Pharmaceutical Marketing
AMP Agency, Dana-Farber, DigitasLBi, NorBella, Primacy, SMALL ARMY

Marketing to Millennials
AMP Agency, MullenLowe/Mediahub, SapientNitro

Most Innovative Ad Technology
clypd, Fiksu, Grapevine, Mavrck, Nanigans, Pixability

Most Innovative CyberSecurity Technology
Confer, CyberArk, Cybric, Digital Guardian

Most Innovative Financial Technology
Janeiro Digital, Radius Bank, SapientNitro

Most Innovative Healthcare & Life Sciences Technology
Mad*Pow, Medisafe®, SapientNitro

Most Innovative Use of IoT
Rocket Farm Studios, SapientNitro, Swirl Networks

Most Insightful: Big Data and Analytics Innovation
Bullhorn, Customer Portfolios, Digilant, RedPoint Global, Visible Measures, WordStream

Professional Services Marketing
CTP, Jack Morton Worldwide – Boston, SapientNitro

Selfie Marketing
Connective DX, iMarc, MullenLowe/Mediahub, NorBella

Travel, Entertainment & Leisure Marketing
Fishnet Media, MullenLowe/Mediahub, Pilot, SMALL ARMY

Game Changer category finalists and winners will be announced onsite at this year’s ceremony.

Visit www.mitxawards.org to learn more about the finalists and to purchase tickets to the May 25th awards ceremony.

About MITX
Inspire. Connect. Provoke.
For the restless companies that comprise the Massachusetts technology and innovation eco-system, MITX is the ultimate resource: inspiring members with progressive thinking, meaningful connections and provocative conversation. Celebrating 20 years of connecting tech and innovation professionals in New England, MITX is a dynamic community of more than 7,500 thought leaders and collaborators in search of insight, education and opportunity. MITX is headquartered in Boston, MA. For more information, visit http://www.mitx.org/.


Brianna Allard, 617-871-2155 x703



Brianna Allard, 617-871-2155 x703