NEW YORK--(BUSINESS WIRE)--Content marketing has seen exponential growth, with no sign of slowing. Yet many brands are blindly creating content without a clear objective in mind.
According to PQ Media, content marketing is expected to be a $300 billion industry by 2019. Meanwhile, the Content Marketing Institute's 2016 benchmark study shows that more than half of both B2B and B2C marketers aren't clear on what a successful content program looks like within their organization, even though 76 percent plan to create more content this year than last.
Today, Contently, the leading content marketing technology solution, released “Content Methodology: A Best Practices Report,” together with industry analyst Rebecca Lieb, that examines why leading organizations are adopting a content methodology—a process to continuously improve the effectiveness of a company’s content across the enterprise.
The report also serves as a step-by-step guide for marketers and executives looking to improve their content operation.
"Despite the strides content marketing has taken as an industry, I'm regularly surprised by the number of marketers who invest significantly in content without clear goals, metrics, and processes in place," Lieb said. "This content methodology is a tool that enables brands to plan content and iterate it over time."
"Content Methodology: A Best Practices Report" reveals:
- Why a content methodology has become critical to modern enterprises.
- How leading organizations are developing a culture that facilitates the creation of effective content.
- How to implement a content methodology.
- A framework for continuously improving a brand’s content over time.
"At Contently, we've seen firsthand the challenges marketers face when trying to create great content," said Joe Lazauskas, Contently’s editor-in-chief. "There are a lot of variables to consider—your objectives, resources, the market, and your audience. But the most important factor is implementing a methodology that will allow you to continuously improve the quality of your content marketing over time. We hope this report will help people make real strides with their content marketing programs.”
Contently is a technology company that helps enterprise companies create results-driven content by providing them with smart technology, vetted creative talent, and proven methodology. Contently was recently named one of Inc. magazine's 100 fastest-growing private companies, and received the Digiday Signal Award for Best Content Marketing Platform. Visit contently.com for more information. Visit contently.com/strategist for trends and insights on the content marketing industry.