MANCHESTER, England--(BUSINESS WIRE)--(NYSE:MANU) Gulf Oil International has today been unveiled as Manchester United’s first Official Global Lubricant Oil and Fuel Retail Partner.
To celebrate the three-year global partnership, the first of its kind for a Premier League club, Gulf Oil International’s Vice President Frank Rutten and Manchester United Commercial Director, Jamie Reigle were today joined by first team players at the Club’s training ground.
With its heritage rooted in the first discovery of Texan oil in 1901, the now-global lubricants and fuel retailer’s distinctive orange disc will feature on the Club’s digital perimeter boards during Premier League, FA Cup and League Cup matches at Old Trafford.
The agreement will enable Gulf Oil International, a Hinduja Group company, to engage with United’s worldwide family of fans, including its 325 million followers in Asia, which Gulf sees as a major area of focus, having a strong presence in India and rapidly developing-businesses in China, the Middle East and Indonesia.
With a Gulf lubricants' presence in more than 110 countries worldwide, petrol stations in 22 countries and a thriving global marine business, this new partnership reflects Gulf’s commitment continually to add value to its customers.
Manchester United Group Managing Director Richard Arnold comments:
“While both Manchester United and Gulf have evolved and adapted since their foundation more than 100 years ago, neither has forgotten its roots. Gulf always seeks to demonstrate its core values of quality, endurance and passion, which are principles that are also held by the Club.
“Gulf Oil International already has significant experience in sport and we are looking forward to working with them to expand that into football. Through this partnership we will further our commitment to reach our fans around the world, especially in Asia.”
Gulf Oil International’s Vice President Frank Rutten said:
“Gulf is regarded as an iconic brand in motorsport circles, but this is a truly exciting opportunity for Gulf to expand beyond our motorsport sponsorships and to stand on the global stage - showing the ambition and growth aspirations of the brand.
“This partnership with Manchester United, surely the world’s greatest football name, brings together two brands with incredible heritage, a pride in performance excellence and the ability to listen to the wishes of their customers – the fans in the case of Manchester United - and turn this into action. We are extremely excited about the prospect of moving forward together.”
About Manchester United
Manchester United is one of the most popular and successful sports teams in the world, playing one of the most popular spectator sports on Earth. Through our 138-year heritage we have won 62 trophies, enabling us to develop the world’s leading sports brand and a global community of 659 million followers. Our large, passionate community provides Manchester United with a worldwide platform to generate significant revenue from multiple sources, including sponsorship, merchandising, product licensing, new media & mobile, broadcasting and match day.
About Gulf Oil International
Gulf Oil International Ltd (GOI) is part of the $18bn Hinduja Group. The Gulf lubricant brand is present in more than 110 countries, across five continents with the values of ‘Quality, Endurance & Passion’ as its core attributes. GOI’s primary business is manufacturing and marketing an extensive range of performance lubricants and associated products for all market segments.
GOI also licenses national fuel retail networks around the globe. The Gulf fuel brand is currently present at retail in 22 countries with more than 4000 outlets. The number of countries and outlets is growing rapidly year-on-year.
Other Gulf Oil International Group businesses include Gulf Oil Marine, which supplies lubricants to the worlds shipping industry and is present in more than 1000 ports worldwide, as well as the world’s most successful metalworking fluids company, Houghton International.
National Gulf businesses include Gulf Aviation’s specialist fuel supply, Gulf Express quick-lube franchises and Argenfrut crop protection.
GOI continues a proud heritage in endurance motor racing with its support of the Gulf Racing Porsche 991 RSR GTE in the World Endurance Championship. In Motorbike sport, GOI is a proud technical partner of BMW’s manufacturer-backed squad Team Milwaukee BMW and also supports nine times Top Fuel Motorcycle Champion Ian King, as both title sponsor and technical partner.