The research study covers the present scenario and growth prospects of the global projector screen market for 2015-2019. To calculate the market size, the report considers the sale of front projector screens and unit shipment of front projectors in APAC, the Americas, and EMEA.
Technavio analysts highlight the following four factors that are contributing to the growth of the global projector screen market:
- Easy portability
- High penetration of vendors
- Availability of options
- Growing adoption in non-traditional sectors
Corporates, educational institutions, as well as individuals use projectors on a daily basis for multiple purposes. Projectors are used with fixed or portable screens. Portable screens offer flexibility to end-users, as these can be easily shifted from one place to another.
“Availability of portable screens in different sizes and price ranges makes them affordable for price conscious customers. Projectors of small sizes, less than 30 inches, are foldable and mostly used by travelers. These characteristics of portable screens are likely to contribute to market growth,” says Soumya Mutsuddi, a lead analyst at Technavio, specializing in research on consumer electronics.
High penetration of vendors
The concentration of local and global market players is high in North America, Europe, and APAC. These vendors conduct numerous marketing to raise awareness about the projector screens. Due to low entry barriers, a large number of new entrants are expected to enter the global projector screen market during the forecast period. This will lead to intense competition, forcing vendors to improvise their existing products and services.
Availability of options
The global projector screen market offers a wide range of projector screens to end-users. The price range of these screens varies according to their size and quality. Screens with bigger and better size and quality are priced high. A basic, 15-inch projector screen is priced at USD 60,while a 220-inch and above screens with features such as high-definition television (HDTV) format, motorized electric operation, and ceiling recessed installation are priced between USD 12,000 and USD 14,000.
“Projector screens are also available in different categories, including wall and ceiling, fixed frame, floor rising, tripod, folding frame, electric, and rear projector screens. Availability of different options leads to high adoption of these screens, which, in turn, supports market growth,” says Soumya.
Growing adoption of projectors in non-traditional sectors
The global projector screen market is gaining traction in sectors like healthcare, government, defense, and education, especially in the non-traditional ones. The market in Western Europe and North America, where adoption rate of projector screens is high, has reached saturation. However, the markets in Latin America, Central Europe, and Eastern Europe are still untapped and are expected to flourish during the forecast period. The adoption rate of projector screens is high in these regions due to growth in the education sector and rise in the number of companies.
“Rising popularity of sporting events such as FIFA, ICC Cricket World Cup, and Olympics have led to the adoption of projector screens by businesses such as restaurant and cafes, which project these events live. Individuals also use projectors to view live sports events, play games, and watch movies at their homes,” adds Soumya.
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Technavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.
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