SAN MATEO, Calif.--(BUSINESS WIRE)--3Q Digital, a Harte Hanks company and leading digital marketing agency based in the Silicon Valley, announced today a new division, 3Q Accelerate, that will focus on growing small-to-medium (SMB) clients with industry-best SEM and paid social management.
Former 3Q Digital VP Sana Ansari, based in San Diego, will lead Accelerate as General Manager. Her team will concentrate on growing clients spending at least $30,000 per month on SEM and social advertising.
Ansari noted three key differentiators for Accelerate in the SMB agency space: knowledge and insights on channel features and betas otherwise inaccessible to smaller clients; processes honed across campaigns of all size and vertical at 3Q Digital; and ability to scale into services including creative optimization, user experience testing and optimization, behavioral analytics, and multi-channel/multi-device attribution.
“There's been a longstanding gap between the level and quality of digital marketing available to companies with bigger budgets and companies with smaller budgets,” Ansari said. “We founded Accelerate to close that gap and provide SMBs with elite channel management across more channels, access to features previously reserved for big budgets, and layers of expertise unmatched by other agencies running SMB campaigns.”
3Q Digital CFO Maury Domengeaux cited Ansari’s multi-layered experience in channel optimization and personnel management, including her position as 3Q’s VP of Media Ops, as an ideal fit for the role.
“In her distinguished tenure at 3Q, Sana has grown revenue and profit for clients of all sizes, making her an expert search and social leader,” Domengeaux said. “Her engineering background allows her to leverage the best technology to improve campaign performance. We are confident she will drive more profit for our SMB clients from their digital marketing budgets.”
ABOUT 3Q Digital: 3Q Digital, which was acquired by Harte Hanks in March 2015, is headquartered in Silicon Valley, with offices in San Francisco, San Diego, New York City, Chicago, Oakland, Austin, and Burlington, VT. The company has grown clients including Fitbit, SurveyMonkey, Eventbrite, CuriosityStream, Warby Parker, and SiriusXM; its services include SEM, SEO, paid social, mobile advertising, video advertising, display advertising, and landing-page optimization as well as strategic consulting.