Toshiba Showcases Retail Innovation and Omni-Channel Solutions at NRF Retail Big Show 2016

Toshiba to Demonstrate Innovative Technologies Spanning the Retail Enterprise

NEW YORK--()--Toshiba Global Commerce Solutions, Inc. (TGCS) and Toshiba America Business Solutions, Inc. (TABS), along with parent organization Toshiba Tec Corporation (TTEC), will showcase a broad variety of retail solutions in Booth 2563 during the National Retail Federation’s (NRF) Big Show. With a new level of synergy, Toshiba innovation will address the many consumer dynamics and technology disruptions facing the retail industry. Toshiba’s 2016 theme focuses on empowering retailers through its new Together Commerce “BE” campaign reflected in the booth.

Some examples of Toshiba retail innovation featured on the show floor include:

  • Hardware Experience Bar
  • New Toshiba Smart Van
  • Augmented Reality
  • Future Self-Service Concept
  • Interactive Shelf Displays
  • In-Store Printing
  • Pop-Up Store

At this year’s NRF Big Show, Toshiba will be featuring new enhancements and extended partnerships that highlight the company’s innovations, with a focus on omni-channel, mobile payments, security and devices.


Toshiba is expanding its relationship with alliance partner Zebra Technologies Corporation to offer retailers additional handheld and tablet devices to further differentiate their stores with an even more engaging shopping experience to build brand loyalty, with more effective promotions and a faster, more convenient checkout option for mobile shoppers.

The Toshiba TCxTMAmplify solution provides retailers with valuable insights while delivering unobtrusive messages and alerts to shoppers, and also provides line busting capabilities for peak shopping times. A variety of mobile devices also enable restocking and assisted selling capabilities and offer mobile payment. Toshiba TCxAmplify solutions are designed to be a natural extension of retailers’ POS solutions, expanding the value of existing investments, while creating efficiencies and delivering a cohesive and satisfying store experience for shoppers.


Today's retailers must be able to effortlessly manage payments with unlimited flexibility, while ensuring that credit and debit card data is protected against malware attacks. In collaboration with business partner Aurus, Inc., Toshiba will be demonstrating a flexible, semi-integrated payments solution to global retailers. This solution “takes the POS out of PCI Scope” by providing security features such as Point to Point Encryption and Tokenization. The solution enables merchants to accept EMV chip cards from 7 major payment processor platforms in the US plus new ways to pay such as Apple Pay, Android Pay and Samsung Pay. The solution has a robust Enterprise Portal to help the retailer manage the back office functions such as reconciliations, loss prevention and device management. Further, the customer can easily adapt and scale as store needs evolve its payment acceptance in a new omni-channel world.

"With the new requirements to accept EMV Chip cards and Indiana E-WIC cards, Marsh Supermarkets turned to Toshiba to provide an innovative solution to achieve the deadlines while delivering a solid ROI," said Jay Stanley, CIO of Marsh Supermarkets. "The innovative Toshiba and Aurus semi-integrated platform solution was selected as the best future based strategy to allow Marsh to successfully manage the rapidly evolving payment environment."


As the premier point-of-sale platform for large retailers worldwide, the Toshiba 4690 Operating System environment is known for reliably delivering robust functionality. The latest 4690 V6.5 release offers retailers enhanced proactive security features for the 4690 file system including Whitelisting and File Integrity Monitoring (File Integrity Monitoring features also will be available for the Linux file system), which allow them to better protect against potential security threats before they happen.


The ubiquity of consumer mobile devices offers near limitless access to on-demand products, information, and services, and means that while retailers must be focused on strengthening customer advocacy, transaction speed, accuracy, and a personalized shopping experience as differentiators, these are now business imperatives. At NRF, Toshiba will also premier the latest offerings in the Toshiba TCx™Display family, which provide an intuitive touch interface for both retail associates and customers. The two newest displays to join the family, models 5SR and 5SD, offer retailers a 15” (38.1 cm, diagonal) standard format 4:3 displays option. These new TCx™Displays capitalize on Toshiba’s design and technology leadership, incorporating thoughtful design elements that complement Toshiba’s award-winning TCx™700, TCx™300 and TCxWave™ systems for maximum deployment flexibility.

Highlighting Toshiba’s commitment to innovation, the Toshiba SurePOS 500 will soon be getting a boost during Spring 2016 to offer Core i5 performance. Visit the Toshiba booth to hear how the enhanced processor offering will integrated into the SurePOS 500 Point of Sale platform models to enable retailers to act quicker while accessing better services and pricing, and to deliver a better experience to their shoppers.

Visit demonstrations of Toshiba’s award-winning portfolio of retail solutions in the EXPO Hall at Retail’s Big Show, #NRF16, Booth 2563. Toshiba thought leaders will also speak at the following sessions in Javits Convention Center Hallway 2D, Room 2D08:

  • Today’s Challenges Facing Omni-Channel Retailing: Increasing Efficiencies In Store and in the Distribution Center; Monday, 10:00 – 10:50 p.m.
  • What’s Next After EMV Migration? Security and Mobile Payment; Monday, 1:00 – 1:50 p.m.
  • Omni-Channel for Grocery: Separating Fact from Fiction; Tuesday, 10:00 – 10:50 p.m.

To learn more about Toshiba’s announcements and NRF activities, visit and follow Toshiba’s retail activities on twitter @toshibagcs

About Toshiba Global Commerce Solutions

Toshiba Global Commerce Solutions is retail’s first choice for integrated in-store solutions and is a global market share leader in retail store technology. With a global team of dedicated business partners, we deliver innovative commerce solutions that transform checkout, provide seamless consumer interactions and optimize retail operations that are changing the retail landscape. To learn more, visit or engage on Twitter @toshibagcs.

The information in this document represents current goals and objectives and is subject to change or withdrawal without notice.


Toshiba Global Commerce Solutions, Inc.
Renee Kiefer, +1 919-523-7241

Release Summary

Toshiba will showcase a broad variety of retail solutions in Booth 2563 during the National Retail Federation’s (NRF) Big Show with a focus on omni-channel, mobile payments, security and devices.


Toshiba Global Commerce Solutions, Inc.
Renee Kiefer, +1 919-523-7241