SHANGHAI--(BUSINESS WIRE)--The 2015 Global 11.11 Shopping Festival of Alibaba Group concluded at the end of November 11 (Single Day). As one of the lighting companies that started e-commerce early, OPPLE Lighting has been involved in the 11.11 Shopping Festival for six years in a row. This year with an income of RMB 120 million, it ranked No.1 among lighting and inner decoration players for the third year in a row and made a hit on WeChat.
OPPLE Lighting’s 11.11 income has jumped from RMB 60.24 million in 2013 to RMB 94.50 million in 2014, and further to over RMB 100 million in 2015. This year it harvested RMB 20 million in the pre-sales phase and its November 11 sales figure exceeded RMB 10 million in the first 13 minutes, and beat the total 11.11 income of last year in less than 18 hours. All these amazing figures represented not only the improvement of sales, but also the consumers’ recognition and support of OPPLE Lighting’s progress and innovation.
OPPLE Lighting is dedicated to creating the best experience for consumers, and it was realized in terms of products, logistics and customer service during the 11.11 Shopping Festival with OPPLE Lighting’s full preparation in more than 160 days and nights. In terms of products, the company cooperated with the Ali Cloud’s “Ali Wisdom” and launched high-quality smart lighting products named “Love in a Fallen City” and “Waning Light”, which meets the demands of the consumers for various lighting environments in the era of smart homes.
After the 11.11 sale, the problem of logistics always troubles consumers, so OPPLE promised to ship common products by November 16 and pre-sale products by November 19. And in order to improve the service during the 11.11 sale, OPPLE added working force by 1/3 and provided professional training one month in advance. Incomplete statistics show that OPPLE provided nice and professional service for over 10 million consumers during the 11.11 sale.
“The achievement of OPPLE’s e-commerce is based on its earnestness and confidence, as well as the innovation, responsibility and speed of every employee, which are all dedicated to improving consumer experience. After all, the success of a brand needs consumers’ support and loyalty,” said Wangye, Manager of E-commerce Business in OPPLE. It is worth mentioning that at this shopping festival, apart from promotion of products, OPPLE also launched a public welfare micro movie I’m Always Here under the theme of “Warm Accompany” to call for one’s attention to people who care about him. The movie received intensive attention and active interaction on social media. (view film: http://v.qq.com/page/t/y/j/t0170zgt8yj.html)
The 11.11 sale ended, but OPPLE Lighting will always be there and light up every moment in your life.
Global OPPLE Website: http://www.opple.com/en