MOUNTAIN VIEW, Calif. & SEATTLE--(BUSINESS WIRE)--Corbis and NetSeer today announced the launch of the industry’s first global programmatic platform for premium in-image advertising. The platform enables advertisers to programmatically target and buy premium In-Image advertising content while providing new monetization opportunities for publishers to thrive utilizing the visual content on their websites.
Publishers are beginning to make in-image ad inventory available. However, many have experienced difficulty pairing inventory with relevant and qualified ad buyers. In this context there are significant benefits from the Corbis and NetSeer partnership, including:
- Corbis and NetSeer deliver a comprehensive number of demand partners to provide 100% fill rates and offer best-in-class monetization for publisher in-image inventory
- Corbis and NetSeer offer industry-leading CPMs through a combination of NetSeer’s partner network and Corbis’s unique relationships with brand advertisers via its Branded Entertainment Network (BEN) service
- Corbis and NetSeer improve the user experience of advertising by incorporating relevant, context-sensitive ads directly in line with content
- Corbis and NetSeer help improve engagement and reduce content costs via specially priced subscriptions to Corbis’s exceptional news, sports, entertainment, and celebrity image content
The relationship between Corbis and NetSeer drastically changes the playing field and can deliver relevant ads on every image with minimal impact on user experience by providing publishers with oversight to ensure the boundaries between editorial and advertising are being appropriately upheld.
“For in-image advertising to make sense for major brands, it needs to deliver sufficient scale, and to align precisely with the rest of their marketing strategies,” said Gary Shenk, CEO, Corbis. “With the Corbis and NetSeer partnership, brands and advertisers finally have access to the same delivery, tracking and measurement tools for in-image ads that they apply to their existing display, social, mobile and online video campaigns.”
“Corbis is synonymous with premium visual content and our partnership will only accelerate and expand our collective capability to deliver advertising that connects audiences to brands with relevant and compelling image-based content. It also gives editorial departments, unrivaled access to high quality content from news and sports to entertainment and celebrity content, coupled with premium advertisers and unrivaled relevancy and audience targeting to every image without corrupting the editorial content,” said John Mracek, CEO, NetSeer.
"The partnership between Corbis and NetSeer has allowed us to maximize monetization of our photo content,” said Brian Kroski, Chief Digital Officer, American Media Inc. “Before selecting Corbis and NetSeer, we carefully compared the alternatives and the results we’ve seen have been great: Our RPM’s are higher, our fill rates are excellent, and we are attracting higher quality advertisers. All in all, the companies' offering significantly improved our revenues."
Founded in 1989 by Bill Gates, Corbis® is a leading digital content and worldwide entertainment rights company. We empower agencies, brands, publishers, and other media producers to capture the attention of audiences worldwide by integrating premium and timely content into their communications. From exceptional creative, documentary, and breaking entertainment content, to product and media integration services, Corbis helps elevate projects, amplify brands, and captivate any audience.
NetSeer, the creator of Concept targeting, provides ad solutions for advertisers and publishers driven by the company’s patented ConceptGraph™ intent engine. NetSeer delivers exceptional advertising performance across desktop, mobile, and video inventory backed by its hallmark values of accuracy, relevance, and brand-safety. Leveraging the scale and economics of the programmatic advertising, NetSeer helps advertisers maximize the value of their digital ad budget. For publishers, it provides new content-monetization avenues via related-search and topical links. NetSeer is privately held, and funded by Onset Ventures and Mission Ventures. The company is based in Mountain View, CA, with offices in New York City, Chicago and other major media markets. www.NetSeer.com.