NEW YORK--(BUSINESS WIRE)--Time Inc. today announced the debut of The Foundry, a content and creative collective that launches new brands and offers innovative, next-generation marketing solutions. The Foundry comprises Time Inc.'s Innovation Studio, Content Solutions and Time Inc. verticals, such as The Drive, a new automotive site due to launch in September. Time Inc. Executive Vice President of Global Advertising Mark Ford will head the new organization.
"High-quality, premium content is a powerful marketing tool, and The Foundry creates and delivers it at scale," said Ford. "We offer a leading suite of content services and solutions that engage audiences across platforms and passions."
Time Inc. Chief Content Officer Norm Pearlstine commented: "We're excited about creating a new business built on Time Inc.'s traditional commitment to best-in-class storytelling."
Time Inc.'s audiences are the largest they've ever been. The company and its portfolio of brands—including People, Time, Fortune, Southern Living, Food & Wine and Travel + Leisure—reach more than 120 million in print, more than 140 million digitally and nearly 160 million through social media.
Later this year, The Foundry will move to Time Inc.'s new location at Industry City in Brooklyn, a space designed to encourage a highly creative and innovative environment. There, The Foundry writers and editors will collaborate with developers and technologists.
"Merging technology and creative content areas will enable us to learn, iterate, launch and scale much more rapidly," added Colin Bodell, Chief Technology Officer of Time Inc.
For more information about The Foundry, please visit www.foundry.timeinc.com.
About Time Inc.
Time Inc. (NYSE:TIME) is one of the world's leading media companies, with a monthly global print audience of over 120 million and worldwide digital properties that attract more than 140 million visitors each month, including over 60 websites. Our influential brands include People, Sports Illustrated, InStyle, Time, Real Simple, Southern Living, Entertainment Weekly, Travel + Leisure, Cooking Light, Fortune and Food & Wine, as well as more than 50 diverse titles in the United Kingdom such as Decanter, Horse & Hound and Wallpaper*. Time Inc. is home to celebrated franchises and events including the Fortune 500, Time 100, People’s Sexiest Man Alive, Sports Illustrated’s Sportsman of the Year, the Food & Wine Classic in Aspen, the Essence Festival and the biennial Fortune Global Forum. Hundreds of thousands of people attend our live media events every year. We also provide content marketing, targeted local print and digital advertising programs, branded book publishing and marketing and support services, including subscription sales services for magazines and other products, retail distribution and marketing services and customer service and fulfillment services, for ourselves and third-party clients, including other magazine publishers.