PAWTUCKET, R.I.--(BUSINESS WIRE)--A global, pop culture phenomenon, the MY LITTLE PONY franchise from Hasbro, Inc. (NASDAQ: HAS) has remained deeply rooted in the value of friendship since it first launched more than 30 years ago. To commemorate the International Day of Friendship, the brand is celebrating famous friendships with one-of-a-kind MY LITTLE PONY figures honoring notable friendships throughout entertainment history. From timeless television personalities to familiar childhood characters, the MY LITTLE PONY brand brings fan favorites to life for the first time as ponies, including beloved best friends from TRANSFORMERS, Sesame Street, I Love Lucy, Clueless and Laverne & Shirley!
In addition to creating the custom MY LITTLE PONY figure collection, to honor the importance and magic of friendship Hasbro has teamed up with generationOn, the youth division of Points of Light, on a global service campaign that uses the core cast of characters from the My Little Pony: Friendship is Magic animated series to teach children about helping others. The initiative invites children and their families to celebrate friendship by completing acts of kindness and volunteering in their school, neighborhood, or broader community.
For more information on how to get involved with a MY LITTLE PONY service project, parents and caregivers can visit MyLittlePony.Hasbro.com/FriendshipDay. Fans can follow Hasbro on Instagram (@Hasbro) and Twitter (@HasbroNews) and use #MLPFriendshipDay to join the conversation.
Hasbro (NASDAQ: HAS) is a global company committed to Creating the World's Best Play Experiences, by leveraging its beloved brands, including LITTLEST PET SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH and TRANSFORMERS, and premier partner brands. From toys and games, television programming, motion pictures, digital gaming and lifestyle licensing, Hasbro fulfills the fundamental need for play and connection with children and families around the world. The Company's Hasbro Studios and its film label, ALLSPARK PICTURES, create entertainment brand-driven storytelling across mediums, including television, film, digital and more. Through the company's commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world and to positively impact the lives of millions of children and families. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).