Today and Tomorrow Only: The Cheesecake Factory Offers Any Slice for Half Price in Celebration of National Cheesecake Day

New Salted Caramel Cheesecake Debuts Today

The Cheesecake Factory's new Salted Caramel Cheesecake (Photo: Business Wire)

--()--The Cheesecake Factory Incorporated:


Tomorrow, July 30, is National Cheesecake Day, and since The Cheesecake Factory® loves to celebrate in a BIG way it is offering guests who dine-in at any of its 179 locations, on July 29 and July 30, any slice of cheesecake for half price*. As has become an annual tradition, The Cheesecake Factory will debut its newest flavor – Salted Caramel Cheesecaketoday as well. The new Salted Caramel Cheesecake features caramel cheesecake and creamy caramel mousse on a blonde brownie, all topped with salted caramel!


The Cheesecake Factory is encouraging fans to say “cheese” and snap a selfie with their cheesecake for a chance to win big prizes in the “Say Cheesecake” Contest. On July 29, July 30 and July 31, guests who take a photo of themselves with a slice of any of The Cheesecake Factory’s legendary cheesecakes and post it along with the hashtag #SayCheesecakeContest to Instagram or Twitter, or to the contest post on The Cheesecake Factory’s official page on Facebook, will have a chance to win up to $1,000**. The top 20 photos will be featured in a photo gallery for fan voting from August 3 to August 5 at, and the photo that receives the most fan votes will be named the grand prize winner and receive $1,000. There will be 9 runners-up who will each win $100 in Complimentary eCards to The Cheesecake Factory.


Wednesday, July 29, 2015 and Thursday, July 30, 2015

Both days during regular business hours


179 restaurants throughout the U.S.A. & Puerto Rico (dine-in only)

  • Lines of guests waiting to enjoy any slice at half price
  • More than 30 varieties of world-famous cheesecake
  • The Cheesecake Factory managers available to discuss cheesecake flavors and how many slices of cheesecake they expect to serve on National Cheesecake Day

For more information visit, or

*One slice of cheesecake per dine-in guest. Must be present.

**Contest conditions apply. For complete eligibility requirements, how to enter, description of prizes, judging criteria, and Official Rules, visit No purchase necessary to enter or win.

About The Cheesecake Factory Incorporated

The Cheesecake Factory Incorporated created the upscale casual dining segment in 1978 with the introduction of its namesake concept. The Company, through its subsidiaries, owns and operates 192 full-service, casual dining restaurants throughout the U.S.A. and Puerto Rico, including 179 restaurants under The Cheesecake Factory® mark; 12 restaurants under the Grand Lux Cafe® mark; and one restaurant under the RockSugar Pan Asian Kitchen® mark. Internationally, nine The Cheesecake Factory® restaurants operate under licensing agreements. The Company’s bakery division operates two bakery production facilities, in Calabasas Hills, CA and Rocky Mount, NC, that produce quality cheesecakes and other baked products for its restaurants, international licensees and third-party bakery customers. In 2015, the Company was named to the FORTUNE Magazine “100 Best Companies to Work For®” list for the second consecutive year. To learn more about the Company, visit

FORTUNE and 100 Best Companies to Work For® are registered trademarks of Time Inc. and are used under license. From FORTUNE Magazine, March 15, 2015 ©2015 Time Inc. FORTUNE and Time Inc. are not affiliated with, and do not endorse products or services of, The Cheesecake Factory Incorporated.


Murphy O’Brien Public Relations
Wendi Shapiro / Stephanie Senter / Jenny Burke / Angela Ibarra

Release Summary

July 29 and July 30 only: The Cheesecake Factory offers any slice for half price in celebration of National Cheesecake Day. New Salted Caramel Cheesecake debuts on July 29 as well.


Murphy O’Brien Public Relations
Wendi Shapiro / Stephanie Senter / Jenny Burke / Angela Ibarra