SARASOTA, Fla.--(BUSINESS WIRE)--Barstool Sports, the #1 independent sports and men’s lifestyle publication for the 21-34 year old male demographic, recently entered an exclusive partnership with Revcontent, the world’s fastest growing native advertising network. With 100 billion content recommendations a month, Revcontent powers all content recommendations for Barstool’s millions of global users. This partnership between two powerful online forces combines their goals of driving quality content to an engaged readership.
Vice President of Operations at Revcontent, Richard Iwanik-Marques, says, “Our partnership with Barstool Sports aims to deliver engaging content relevant to their wide audience of loyal readers. We’re excited to work with such an influential brand to further our content recommendation goals.”
Revcontent’s unprecedented 900% growth in the last year has motivated many publishers to enter exclusive partnerships. This allows Revcontent to use its advanced technology to generate high-quality traffic and double the amount of RPMs of competitors. Working with premium publishers like Barstool Sports keeps Revcontent’s network selective, which organically brings more engagement, increased page views, and longer sessions.
Chris Spagnuolo, Director of Business Development at Barstool Sports, says, “Though we’ve only been working with Revcontent for a short time, the level of attention and concern for our content speaks volumes. We’re excited to work hand in hand with Revcontent to make the most of this often undervalued inventory as we continue to extend and solidify the Barstool brand across the U.S.”
Barstool generates 6.7 million unique visitors a month with 200 million monthly pageviews. Founded by David Portnoy, Barstool Sports has millions of loyal users around the globe. Their quality content and industry leadership is proven with their average session duration of 10 minutes and a 70% completion rate for original video content.
With content recommendations occurring on every continent in the world, an exclusive partnership with Barstool Sports is another step towards Revcontent’s goal of being the world’s largest content recommendation platform within the next 24 months.