SUNNYVALE, Calif.--(BUSINESS WIRE)--Yahoo Inc. (NASDAQ:YHOO) today announced the new Yahoo Sports Daily Fantasy — one-day and one-week fantasy contests for cash prizes. For nearly two decades, Yahoo Sports has entertained fans around the world with the most engaging content, news and fantasy experiences. Today, we’re taking the game to the next level and giving fans what they’ve always wanted — the chance to compete with their friends and win cash, everyday. With today’s launch, Yahoo becomes the first major sports site and the only technology company of its scale to offer its own Daily Fantasy experience.
"For more than 16 years, we’ve built the best fantasy experience for our fans. Our users spend nearly 30 billion minutes a year playing fantasy sports on Yahoo, and today we’re thrilled to introduce a daily fantasy experience designed for the modern fan,” said Simon Khalaf, SVP Product and Engineering at Yahoo. “The growing popularity of Daily Fantasy games is a fantastic opportunity for us to bolster our leadership by providing our millions of existing fantasy users as well new fans out there with a unique take on this game genre."
Yahoo has designed this experience for the mobile fantasy player and is the only company to offer Daily Fantasy, Full Season Fantasy, and real-time sports news and scores as an all-in-one experience. Now users can join a new contest with their friends every day with the chance to win real cash prizes, and a simplified salary cap makes it fast and easy. Users can go to Yahoo Sports Daily Fantasy and update or download the Fantasy Sports App from the App Store to play natively on the iPhone and on any device through their browser.
Yahoo’s launch of Daily Fantasy provides a new opportunity for our existing partners to reach the highly engaged audience of fantasy sports players, which grew 40% in the last year alone, hitting more than 56 million across the U.S. and Canada (according to a recent study by the FSTA).
Yahoo is a guide focused on making users' digital habits inspiring and entertaining. By creating highly personalized experiences for our users, we keep people connected to what matters most to them, across devices and around the world. In turn, we create value for advertisers by connecting them with the audiences that build their businesses. Yahoo is headquartered in Sunnyvale, California, and has offices located throughout the Americas, Asia Pacific (APAC) and the Europe, Middle East and Africa (EMEA) regions. For more information, visit the pressroom (pressroom.yahoo.net) or the Company's blog (yahoo.tumblr.com)