GUYANCOURT, France--(BUSINESS WIRE)--Asmodee Group announced today the acquisition of the worldwide publishing, commercial and brand rights of the Spot It!/Dobble Game from the Divertis Properties Group, Play Factory, Blue Orange publishers and individual successors.
The game is known as Spot It! in North America and Dobble in the rest of the world. Since its launch a few years ago by Blue Orange, the game has become a leader in the card game market. It is available in Europe, North and South America and Asia, and is increasing sales and market share with 7.7 million units sold in less than five years. Of those 7.7 million, more than 3 million units were sold in North America in 2014.
Like its recent acquisitions of the board game publishers Days of Wonder, Pearl Games and Fantasy Flight Games, this deal is part of Asmodee’s strategy of expanding its portfolio and international presence in order to offer the most innovative and leading games to the core gamer community and to the largest number of players in general. The Group is growing its U.S presence, the world’s top board game market with about $1.8 billion. Its strong organic growth rate of over 100% and its latest acquisitions account for the continuing success.
As co-publisher and distributor outside of North America, Asmodee Group has played a big role in developing the game. After a transitional period during which Blue Orange will continue to market it in North America, Asmodee Group business operations will handle distribution.
Stéphane Carville, Chairman of Asmodee Group said: “I am very happy and proud that Spot It! is joining our game portfolio. Through its simple and perfect concept it has managed to tear down the generational and cultural barriers to become one of the very few games that all generations can play together. It made sense that Spot It! would become for us and our major shareholder, Eurazeo, a large part of our development strategy. We have big ambitions for this game in North America, particularly in its digital version.”
Jean François Andréani, Chairman of Divertis Properties Group, added: “Turning Spot It! over to Asmodee is certainly the best option for accelerating consolidation and development of the game on a worldwide level and taking the lead in market share in the process.”
Thierry Denoual, Chairman of Blue Orange, said: “It makes sense that we divest the business over to Asmodee Group, which has all the strengths needed to enable Spot It!/Dobble to the long term leadership in the card game market.”
Asmodee Group is a leading international games publisher and distributor with operations located in Europe, North America, and China. Asmodee’s best known titles, either published or distributed on behalf of key publishing partners, include Ticket to Ride, Splendor, Dobble/Spot it!, X-Wing, 7 Wonders, Dixit, Takenoko, Abyss, Timeline, Jungle Speed, The Werewolves of Miller’s Hollow. In some European countries, Asmodee also distributes trading card games such as Pokemon, Magic, Yu-Gi-Oh!. Asmodee is headquartered in Guyancourt, France.