GREENWOOD VILLAGE, Colo.--(BUSINESS WIRE)--Selling Simplified, a leading global provider of Marketing as a Service (MaaS) solutions fueling sales pipeline growth for technology sales organizations, announced today it has secured an additional $2.5M of development capital from its existing investors led by Pete Marcino & Berger Associates. This comes fast on the heels of the previous investment by Pete Marcino & Berger Associates, who invested $2.8M in March.
“Demand for our MaaS data cleansing and demand generation platform has exceeded our expectations based on the unique solution we are offering to the market. As such, we are in a position that we need to move quickly to on-board customers and increase delivery to satisfy market demand,” said Mike Whife, CEO and Founder of Selling Simplified.
Selling Simplified recently launched its newest and most innovative platform offering, LeadCARESM, which is a foundational offering in its MaaS platform that cleanses sales and marketing contact information to a 90%+ guaranteed rate of accuracy on an on-going basis. LeadCARE is a unique and managed service that directly integrates with the core marketing and sales databases at the marketing automation and CRM layers. This enables systematic, lights-out contact management as well as integration to the desktop so that anyone making outbound calls can automatically request records allowing agents to focus on selling versus sourcing valid contact information through non-integrated resources.
“We had no hesitation increasing our equity position in Selling Simplified based on the market progress it is making to disrupt the industry. We were not expecting the unprecedented demand for the product and as an ex CIO myself it was evident that a further investment was needed in the infrastructure in order to support the increased client demand,” said Pete Marcino, Investor, Board Member and representative of Berger Associates.
About Selling Simplified:
Selling Simplified is a global demand generation leader with proven success offering Marketing as a Service (MaaS) solutions to generate continuous pipelines of quality prospects for sales teams thereby accelerating demand from the top of the sales funnel to fully nurtured leads ready for conversion to clients. Organizations who partner with Selling Simplified close more business faster because each integrated service streamlines and accelerates the sales process - enabling sales teams to simply focus solely on continuing conversations with engaged prospects from a nurtured pipeline. For more information, visit www.sellingsimplified.com or follow us on Twitter: @SellSimplified, Facebook: facebook.com/sellingsimplified and LinkedIn: www.linkedin.com/company/selling-simplified.