Research and Markets: Global Smart TV Market 2015-2019 - Increasing Adoption of Smart TVs in Advertising

DUBLIN--()--Research and Markets (http://www.researchandmarkets.com/research/kkdd26/global_smart_tv) has announced the addition of the "Global Smart TV Market 2015-2019" report to their offering.

The analysts forecast the Global Smart TV market to grow at a CAGR of 20.37 percent by volume over the period 2014-2019. In terms of revenue, the market is expected to grow at a CAGR of 8.10 percent.

The report covers the present scenario and the growth prospects of the Global Smart TV market for the period 2015-2019. It covers the smart TV market in different geographic regions. To calculate the market size, it considers revenue generated from the sales of smart TVs only. Moreover, the report does not consider the revenue generated from the after-sales service of smart TVs. The report comprises a detailed study of the market according to the geographical segments and key leading countries. In addition, the report discusses the major drivers that influence the growth of the market. It also outlines the challenges faced by the vendors and the market at large, as well as the key trends that are emerging in the market.

One key trend emerging in the market is an increased adoption of smart TVs in advertising, which helps advertisers in expanding their consumer base. With the help of smart TVs, advertisers can grab the attention of viewers by posting attractive advertisements such as multi-screen advertisements and interactive advertisements.

According to the report, an increased spending on electronic goods by consumers is one key factor, which is expected to increase the growth prospects of the market. The increased number of technologically advanced devices available in the market is expected to trigger the demand for devices that offer multifunctional capabilities to consumers and is expected to increase the adoption of smart TVs.

Further, the report states that the high cost of smart TVs acts as a hindrance in its adoption among price-conscious consumers. Hence, the adoption of smart TVs is restricted to the affluent class of consumers, which forms a very small part of the target market.

Key Vendors

  • LG Electronics
  • Panasonic
  • Samsung Electronics
  • Sony

Other Prominent Vendors

  • Apple
  • Haier Consumer Electronics Group
  • Hong Kong Skyworth Digital Holdings
  • Intel
  • Koninklijke Philips
  • Logitech International
  • Microsoft
  • Onida Electronics
  • Sharp
  • TCL
  • TechniSat Digital
  • Toshiba
  • Videocon Industries
  • Yahoo!

For more information visit http://www.researchandmarkets.com/research/kkdd26/global_smart_tv

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Consumer Electronics, Televisions and Television Services

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Consumer Electronics, Televisions and Television Services