SYDNEY--(BUSINESS WIRE)--Piping Hot today announced globally recognized surf champion Sally Fitzgibbons as the brand’s official new ambassador. Through this partnership, the newly crowned Fiji Pro champion will become the global spokesperson for Piping Hot and appear as the face of the brand’s upcoming marketing and publicity campaigns.
“I am incredibly excited to be an ambassador for Piping Hot, a brand that has such a rich surf heritage in Australia,” says Sally Fitzgibbons. “It was important to partner with a brand that shares my passion for surf, health, fitness and an active outdoor lifestyle, and I am really excited about the brand’s potential, both in Australia and around the world.”
Born and raised on the south east coast of Australia, and one of the country’s most admired athletes, Fitzgibbons is renowned for becoming the youngest World Surfing Tour qualifier in history in 2008. She has won numerous surfing competitions around the globe, was the youngest surfer to win an Association of Surfing Professionals (ASP) Pro Junior title at age 14 and also won the first ever Australian Open of Surfing. Currently a top ranked athlete on the women’s world tour of surfing, Fitzgibbons’ next goal is to win a World Champion title.
Dan Castle, Managing Director of Saban Brands Lifestyle Group, says, “As one of surfing’s ‘it’ girls, Sally is the perfect ambassador for Piping Hot - one of the most successful surf brands in Australia. The brand, which is celebrating its 40th anniversary this year, is rooted in competitive surfing and with Sally’s passion, dedication, extreme talent and adventurous spirit, she is a true reflection of the Piping Hot brand essence. We’re excited to work closely with Sally as we expand Piping Hot around the world.”
“Target is delighted with this new partnership. Sally will bring a fresh integrity to the brand that we know our customers will love, adding to the already longstanding and positive relationship between Piping Hot and Target,” says Gillian Ridley Whittle, Director of Womenswear, Lingerie, Footwear and Accessories at Target Australia.
Saban Brands Lifestyle Group is investing in Australian design and marketing talent to elevate Piping Hot’s already prime positioning within Target Australia stores to new levels. Beyond the enhanced and refreshed footprint within Target Australia, there are plans in place, utilizing Saban Brands Lifestyle Group’s global infrastructure to expand internationally.
About Piping Hot
Piping Hot is an iconic Australian fashion and lifestyle brand established in 1975 on the coast of Torquay, Australia. Deeply rooted in surf culture, Piping Hot quickly became the leading surfwear brand in the industry known for its revolutionary wetsuits. In the 1980s, Piping Hot worked with some of the biggest names in surf talent. Piping Hot has hosted major international surfing events, including the Piping Hot Surf Festival in Bells Beach, Australia. In 1998, Piping Hot entered into an exclusive retail relationship with Target Australia, which started as a collection of t-shirts and shorts and has since expanded to 22 departments including surfboards, swimwear, footwear, beach towels, headwear and more. For more information, please visit www.pipinghotsurf.com.
About Saban Brands
Formed in 2010 as an affiliate of Saban Capital Group, Saban Brands (SB) acquires and develops a world-class portfolio of properties in the entertainment and lifestyle sectors. SB applies a global 360-degree management approach to growing and monetizing its brands through content, media, marketing, distribution, licensing and retail to markets worldwide and consumers of all ages. Saban Brands Entertainment Group (SBEG) develops innovative branded content that resonates with consumers across all media platforms. SBEG’s growing entertainment portfolio of brands includes Power Rangers, Julius Jr., Popples, Cirque du Soleil’s Luna Petunia, La Banda, Emojiville and others in development. Saban Brands Lifestyle Group (SBLG) drives major expansion within the company’s diverse portfolio of fashion and lifestyle properties. SBLG’s portfolio currently includes Paul Frank, Macbeth, Mambo and Piping Hot. SB operates a global network of offices in Los Angeles, New York, London and Sydney. For more information, visit www.sabanbrands.com.
Sally Fitzgibbons’ Social Media Channels