2015 CX Innovation Awards Presented to Crowe Horwath, John Deere, Optum, Sandy Spring Bank, and Western National

Announced at CXPA's 2015 Insight Exchange Event in San Diego

CX Innovations Awards 2015

SAN DIEGO--()--The Customer Experience Professionals Association (CXPA), the premier global non-profit organization dedicated to advancing and cultivating the Customer Experience profession, yesterday announced that the winners of its 2015 CX Innovation Awards are Crowe Horwath LLP, John Deere, Optum, Sandy Spring Bank, and Western National Insurance Group. Additional finalists were also honored.

The awards were presented during the CXPA's annual Insight Exchange event, which is being held at the famed Hotel del Coronado in San Diego, California. Customer experience professionals from varied regions of the world have gathered for world-class learning and networking, with the Insight Exchange's unique approach to knowledge exchange and its focus on innovation. The event, which is notable for its highly interactive Member to Member (M2M) sessions, continues through today.

The CX Innovation Awards have for four years recognized new practices that improve customer experience, result in strong business impact, and advance the field of customer experience for other organizations. A panel of industry experts reviewed a large group of entries, chose 10 finalists, and then selected the five winners:

  • Crowe Horwath -- Improvements in CX through Employee Engagement
    This initiative, focusing on recognition and communication to drive results, helps to connect the employee and the client experience. By extending the reach of recognition practices deeper into an organization, the company has been able to make it easy to share relevant and far-reaching stories – for example, adapting its Voice of Client program to allow recipients of client recognition to “Pay It Forward” to others in the firm who may be behind the scenes. This practice is improving both employee and client engagement scores. There is a simple, practical, easy-to-use system for sharing and tracking recognition of the right behaviors that drive client experience, and as a result both clients and employees are more engaged.
  • John Deere -- New Machine Delivery Experience, Brazil
    Research had found that Brazilian dealers performed the technical machine delivery inconsistently or in different ways per group, with differing technical information on operation and maintenance of equipment: John Deere customers were not receiving the unique and distinctive experience representative of the brand. About 2,200 dealer employees were trained in 2013, and in 2014 the learning advanced to more than 4,400 dealer employees. Results have included 5% less time to deliver the machine while increasing experience quality, and cost reduction in FY14 of US$ 21 million. Also, the initiative achieved awareness of the critical importance of customer experience to the success of the business.
  • Optum -- Centralized Client Insights for Action
    The Optum Growth Enablement Program has taken Voice of Customer, executive discussion feedback, operational, marketing, CRM, subscription-based data, and account planning data and wrapped it all up in the centralized CRM system. Connecting all data in a relevant and actionable way allows the company to seamlessly understand a relationship and manage the account in one place. Optum harnessed big data to make it actionable and accessible, using best practices in data management, data warehousing, business intelligence, marketing analytics, client planning and voice of client. This initiative has resulted in substantial revenue, operating earnings and loyalty growth.
  • Sandy Spring Bank -- Transforming Culture by Engaging Employees
    Sandy Spring Bank has a clearly stated mission: to deliver a consistently remarkable client experience. Their Meeting in a Box initiative engages every employee in a synchronized effort to discuss the same topic each month and to learn by using a common language. The goal was to lay a foundation across the employee base around CX principles and initiatives that will be launched bank wide. While the initiative is centrally created, the model is distributed locally, which gives managers the opportunity to relate the CX topics to their employees' roles within the bank. This hub-and-spokes model has connected all employees to the company's CX journey, because it focuses on improving the client experience, educating employees, and inspiring ownership of the CX journey.
  • Western National Insurance GroupPublic/Private Sector CX Training Partnership
    Western National and Normandale Community College received a grant from the Minnesota Department of Employment and Economic Development to provide CX training to Western National’s Minnesota employees. The curriculum consists of CX foundation courses and skill development courses on journey mapping, user-based design, measuring the customer experience, and managing for employee engagement. An advisory board of Minnesota CX community members provides insights. The CX curriculum and course materials are designed to be reused by organizations in many different industries, to ensure that a program based on CX best practices is available to any Minnesota company.

More detail about the winning innovations is available on the CXPA website.

"We congratulate the award winners on their impressive innovations, which are emblematic of the increasing sophistication of achievement in our field. We also applaud the accomplishments of our finalists, and we thank all the organizations that submitted nominations," said Bruce Temkin, Bruce Temkin, Co-Founder and Chair of the CXPA. "Again this year, the winners display noteworthy variety – in approach to enhancing customer experience as well as in industry sector – and this points out how rich and deep the discipline of customer experience is becoming."

The additional five finalists for the CX Innovation Awards were:

  • Ciena Corp.
  • JetBlue
  • Oxford Properties
  • PSAV
  • Reliant

About the CXPA
The Customer Experience Professionals Association is the premier global non-profit organization dedicated to the advancement and cultivation of the Customer Experience profession. The CXPA increases the impact and visibility of Customer Experience professionals, facilitates effective member-to-member sharing, and establishes respected standards.

Founded in April 2011, the CXPA has more than 70 Corporate Members and more than 3,000 customer experience professionals in its community. CXPA Gold Sponsors include Confirmit, Foresee, Genesys, and Verint. Clarabridge, Convergys, InMoment, Mattersight, Medallia, OpenSpan, and TNS are CXPA Silver Sponsors. For more information, visit www.cxpa.org.

Customer Experience Professionals Association, CXPA, and the CXPA logo are trademarks of the Customer Experience Professionals Association.

All other company names mentioned may be trademarks or registered trademarks of their respective holders.


Customer Experience Professionals Association
Judith Vanderkay, +1-781-876-6208

Release Summary

The CXPA has announced that the winners of its 2015 CX Innovation Awards are Crowe Horwath LLP, John Deere, Optum, Sandy Spring Bank, and Western National Insurance Group.


Customer Experience Professionals Association
Judith Vanderkay, +1-781-876-6208