SINGAPORE--(BUSINESS WIRE)--Ex Morning Musume members Mari Yaguchi, Nozomi Tsuji & Ai Takahashi have started a new girl group, Datsumo Musume., under the management of Datsumo Labo (Japan HQ/ Singapore Orchard Branch). Datsumo Labo is a hair removal salon that has currently 7 branches in Singapore and 90 branches worldwide. Being a group that “supports all ladies’ beauty and dreams”, they have appeared in Japan’s television, newspapers, magazines, online news, and even on billboards in Shibuya! With their popularity increasing in Japan, their debut in Singapore, Thailand and Hongkong has been confirmed!
We interviewed and received the trio’s enthusiastic comments.
Nozomi Tsuji: “It has been awhile since I actively participated in our old group, so it’s exciting and I’m enjoying it! To all women who are in the same situation as me – wanting to do hair removal but are busy with their family and children, I will be here to try my best to support you all!”
Ai Takahashi: “I’m really excited to do promotional activities with the 3 of us! Datsumo Musume. will be here to support you in your hair removal and feminine journey! Let’s get cute and beautiful together!
Mari Yaguchi: “Never in my dreams did I imagine that I will star in a group again! Datsumo Musume. is the beginning of a journey in finding my new self. It will be a fun group together with Tsuji and Ai! Please support and look after us!”
The producer of Datsumo Musume. is Gaku Fujisawa (CEO of Sedona Enterprise Co., Ltd.), who is an ex-producer of Japanese variety shows and drama series. He states, “Using the company’s motto ‘Beauty and Dreams for All Women’, I used it as the foundation for the concept of the Datsumo Musume.’s group concept, and also for previous similar groups since 5 years ago. Our main aim is to not merely to use idols for the sake of it, but to help convey to everyone, big or small, that we will support their beauty and dreams. Please look forward to Datsumo Musume.’s upcoming activities.”
Datsumo Musume. Profiles
DOB: 20/01/1983 - Birthplace: Kanagawa, Japan - Blood Type: A
On 5th Mar 1998, Yaguchi was chosen to be a member of Japanese idol bank Morning Musume during the second generation auditions in 1998, passing on the 1st try. On 14th Apr 2005, she resigned from Morning Musume and went solo, focusing her career on Japanese variety shows. 27 May 2008 saw her 10th year in the entertainment industry. In the following year she released a single “Seishun Boku”, 4 years after her final release on Morning Musume. On 13th Jan 2010, she released a song, “Kaze wo sagashite”, with Straw-Hats, following the popularity of the Japanese variety program, Quiz! Hexagon II. Having experience as a variety show moderator, voice actor, producer of Shabu Shabu Onyasai Roppongi restaurant, she is known as a “multi-talent”. She went on an indefinite hiatus on Oct 2013, but returned to the entertainment industry on Oct 2014.
DOB: 17/06/1987 - Birthplace: Tokyo, Japan - Blood Type: O
In 2000, Tsuji made her debut with the 4th generation of Morning Musume. Even after her graduation in 2004, she continued to appear in various Japanese variety shows.
In 2007, she went on hiatus due to marriage, pregnancy & childbirth. Now with 3 toddlers, she works alongside with looking after her family while participating in TV and event appearances.
Tsuji also opened a new Fashion Line of children clothes, “Saruru”, which features clothes that are “easy to wear, cute, stylish, healthy and powerful!” Being a mother of 3, she knows best from what mothers want for their children, and used that experience to create fashion for children.
She updates latest information on official blog, Non-Piece, everyday!
*Saruru’s latest information is updated periodically!
DOB: 14/09/1986 - Birthplace: Fukui, Japan - Blood Type: A
Takahashi was Morning Musume’s 5th generation member and stayed on for 10 years. She was Morning Musume’s 6th generation and Hello!Project’s leader.
From 2011, she was appointed to be “Fukui Brand’s” Ambassador. She performs with other artists in musicals.
In 2013, she was chosen to be the leading role, “Anne Shirley”, for the musical Anne of Green Gables, for 2 consecutive years. She also starred in her first movie, KaraageUSA last year. As an avid fan of fashion, she is also a fashion model for various magazines. Her fashion style application “WEAR” has hit over 1 million followers!
Her 2nd fashion style book, “I have AI.” (Takarajima Publishing Company) features her in 300 different casual fashion styles.
She also constantly updates her ameblog, “I am AI.”, and her Instagram!
Datsumo Labo is…?!
In an industry where hair removal was sold in big, expensive packages, Datsumo Labo was the 1st to start the “monthly hair removal plan” (Info from Recruit Company – Hotpepper). Datsumo Labo has currently 90 stores worldwide since starting 4 years 10 months ago, and is now the biggest Japanese esthetic group (800 staff, including group companies). They plan to open 100 stores by their 5th year in 2015.
Company Profile（Japan HQ）
Company Name: Sedona Enterprise Co., Ltd
Established: June 2010
Address: 16F Shinagawa East One Tower, 2-16-1 Konan, Minato-ku, Tokyo, Japan 108-0075
CEO: CEO & Director Gaku Fujisawa
Company Profile（Singapore HQ）
Company Name: Sedona Singapore International Pte Ltd
Established: Oct 2012
Address: #04-16 Orchard Central, 181 Orchard Road, Singapore 238896
CEO: CEO & Director Gaku Fujisawa
In-charge: Chen Yingzhuang