SUNNYVALE, Calif.--(BUSINESS WIRE)--Rackfish, a hosting services provider specialized in Campaign hosting, has announced its deployment of the Intelligent Routing Platform – a real-time internet route optimization platform developed by Noction.
Rackfish has deployed Noction’s solution in its primary hosting location in Stockholm, Sweden. To ensure reliable data delivery for the hosted advertising campaigns Rackfish uses a variety of internet providers for transit, as well as peering (interchanging traffic with other providers). Noction IRP is operating at the company’s network gateways and evaluates transit providers’ and peering partners’ performance in order to reroute the traffic in real-time through the most reliable provider.
“When hosting advertising campaigns network availability is paramount, especially when those campaigns imply live streaming and Video-on-Demand which is highly latency-sensitive,” said Martin Malmgren, Technical Manager at Rackfish. “Thanks to Noction’s solution we can feel safe that our traffic will follow the most trustworthy internet path on its way to the destination. We don’t have to constantly monitor network issues anymore or manually redirect traffic to avoid under-performing routes or blackouts. This is now fully automated.”
Beside its primary datacenter in Stockholm, Rackfish operates a Disaster Recovery (DR) site hosted at a carrier-neutral datacenter in Uppsala. It is located far from the primary site to make sure that backups and standby hosts will not be affected in the unlikely event of a major problem with the primary site. Thanks to the recently introduced support of Multiple Routing Domains, the Noction IRP appliance installed in Stockholm is able to reroute traffic through the DR in Uppsala in case of high-availability requirements when both sites are kept running continuously.
About Noction
Noction is a privately funded technology company with offices in North America, Europe, and Asia. Founded in 2011, Noction is a fast-growing company providing BGP network performance automation, enabling enterprises to take full advantage of the maximum network performance for business-critical applications such as e-commerce, VoIP, and media streaming across IP networks. For more information, please visit www.noction.com.
About Rackfish
Rackfish offers high performance managed server solutions for national and international customers that require top performance, service and availability. The company specializes in Campaign hosting and has worked with brands such as: Skittles, Converse, McDonalds, Adidas, Lufthansa, Electronic Arts and many more. Its datacenters are built to offer the highest possible availability using solutions and hardware from suppliers like Arista, Cisco, Nimble Storage and Dell. For more information, please visit http://www.rackfish.com.
