PAX Labs, Inc. Introduces Revolutionary Technologies with Powerful E-Cigarette JUUL

New Premium Product JUUL Delivers a Simple, Smart, Satisfying Vapor Experience that Represents an Industry Breakthrough

SAN FRANCISCO--()--PAX Labs, Inc., developers of products that provide a cleaner, modern alternative to smoking, today announced the release of its highly anticipated technology breakthrough in smoking alternatives: JUUL. With liquid-nicotine cartridges available in four robust flavors, powered by proprietary technology, JUUL is now the only alternative smoking product that delivers a nicotine experience truly akin to a cigarette, with two times the nicotine strength and three times the vapor quality of leading competitive products.

Unlike other e-liquids, JUUL is the only e-cigarette that uses nicotine salts found in leaf tobacco, rather than free-base nicotine, as its core ingredient. Offering a powerfully satisfying vapor experience and a first-of-its-kind form factor, JUUL combines beauty and intelligent design – the hallmarks of PAX Labs – with new chemistry and patented technology to create a fundamentally different, compelling alternative to traditional cigarettes.

“There is a huge, unsatisfied demand for a product like JUUL,” said James Monsees, cofounder and CEO of PAX Labs, Inc. “The most conservative estimate is that 60 percent of smokers have tried e-cigs. That’s more than 24 million smokers; however, only about 2.4 million became regular e-cig users, as most consumers returned to combustibles. That’s a huge gulf between what consumers want and what the industry has been able to offer, until now. JUUL is the product that smokers want. Smokers will try it and keep it, because it delivers the satisfaction they demand.”

“Since launching PAX Labs, Inc. in 2007, our innovative and powerful vaporization products have consistently exceeded consumer expectation in the category and have quickly become market-leading brands,” Mr. Monsees continued. “Packaged in sleek, stylish hardware that is convenient and practical, JUUL represents a major step change in this new and constantly evolving industry.”

JUUL features:

  • Uses liquid-to-wick cartridge system
  • Small battery with a high discharge rate – 200 puffs per day
  • Internal temperature regulation
  • Ease of use: simply insert JUULpod into JUUL and draw
  • Battery charges two times faster than the average e-cigarette
  • Indicator light communicates battery life and pull strength
  • Unrivaled patented technology
  • USB charger with magnetic contact
  • Available in four flavors: tabaac, miint, fruut, bruulé

JUUL will be available for purchase in June 2015 at select stores nationwide and online at The JUUL starter kit, which includes a device, one of each JUULpod and a USB charger, retails for $49.99; each JUULpod 4-pack retails for $15.99.

About PAX Labs, Inc.

Founded in 2007 by two Stanford Design Masters program graduates, PAX Labs (formerly known as Ploom, Inc.) has reinvented the smoking experience, fusing applied design principles with technology. Headquartered in San Francisco, the company produces innovative premium vaporizers that provide a cleaner, modern alternative to smoking. The company recently launched its PAX 2 vaporizer, the second generation of its PAX product line. The company’s impeccable eye for intelligent design led to JUUL winning the gold in the 2014 International Design Awards, recognizing the smart vision and hard work that went into the device creation. For more information, please visit


Havas Formula
Samantha Lutz, 212-219-0321


Havas Formula
Samantha Lutz, 212-219-0321