ALBANY, N.Y.--(BUSINESS WIRE)--Transparency Market Research has announced the release of a report titled “A2P SMS Market (Pushed Content Services, Customer Relationship Management Services, Interactive Services and Other Applications) - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2014 – 2020”. According to this report, growing at 4.2% CAGR from 2014 to 2020, the global A2P SMS market will reach US$70.32 billion in 2020 from US$53.07 billion in 2013.
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The global A2P SMS market is driven by greater mobile marketing activities and growth in mobile banking and mobile payments. A type of SMS that is generally sent from a web application to a mobile subscriber is known as Application-to-Person SMS. This market is segmented on the basis of applications and geography. The various application segments in the global A2P SMS market include promotional campaigns, pushed content services, customer relationship management services, interactive services, and other inquiry based services. A2P SMS are mostly used in industries like marketing, media, healthcare, insurance, entertainment, banking, tourism, financial services, and retail. The convenience of A2P messaging can be attributed to the launching of platforms that are integrated with messaging gateways and APIs.
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The market for A2P SMS which is highly fragmented consists of several participants like SMS gateway providers, SMS aggregators, telecom operators, resellers, and bulk SMS providers. Geographically, the global A2P SMS market is led by the Asia Pacific owing to high advertising scope due to widespread availability of basic cell phones and feature phones. Also the A2P SMS market in Rest of the World and the Asia Pacific is witnessing business expansion projects initiated by multinationals. Ogangi Corporation, Fortytwo Telecom AB, AMD Telecom S.A., and Syniverse Technologies are some of the prominent players operating in global A2P SMS market.
Press Release: http://www.transparencymarketresearch.com/pressrelease/a2p-sms-market.htm
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