Taste the Mystery of the Famous Ghost Pepper with Popeyes® Newest Product Innovation

ATLANTA--()--Popeyes® Louisiana Kitchen spices up your January with its latest innovation, NEW Ghost Pepper Wings. Capturing the flavor of the elusive ghost pepper, Popeyes Bonafide® wings are marinated for 12-hours in an exotic blend of peppers, taking the intense flavor all the way to the bone. Then our tender, juicy, bone-in chicken wingettes and drumettes are battered and breaded in a southern style crispy coating and fried up fresh. Six wings are served with one of our famous Buttermilk Biscuits and our Signature Buttermilk Ranch Dipping Sauce, available at participating locations for a limited time for only $3.99. Ghost Pepper Wings are also offered as a combo meal or a 12-piece offer.

After teasing Popeyes lovers throughout December, Popeyes officially unveiled the latest Louisiana-inspired limited time offer at the inaugural Popeyes Bahamas Bowl in Nassau, Bahamas, and via social media.

“These are wings as only Popeyes can make them with a bold, spicy flavor that hearkens back to our Louisiana culinary heritage,” said Hector Munoz, Chief Marketing Officer – U.S. “At Popeyes, we know that we set the culinary standard for bone-in chicken and new flavor adventures. Ghost Pepper Wings are another example of Popeyes leading the way in innovation, quality and value. We know our guests are going to love them.”

Popeyes Ghost Pepper Wings harness the heat of the peppers in the marinade, giving the wings just the right amount of intensity. So feed your appetite for adventure — hurry in and taste the mystery that many have heard about, but very few have tried.

Ghost Pepper Wings are available now through January 25 at participating Popeyes locations. Click here to watch Popeyes spokesperson “Annie” pull the curtain up on Ghost Pepper Wings.

For more information and to find a Popeyes near you, visit www.popeyes.com

About Popeyes® Louisiana Kitchen

Founded in 1972 in New Orleans, Popeyes is a leader in the New Orleans segment of the foodservice industry and is the world's second largest quick-service chicken concept based on the number of units. As of October 5, 2014, Popeyes had 2,315 operating restaurants in the United States, Guam, Puerto Rico, the Cayman Islands and 26 foreign countries. For more information, visit the Popeyes Louisiana Kitchen Web site at www.popeyes.com.

Contacts

Media
Popeyes® Louisiana Kitchen
Todd Burke, 404-459-4737
Vice President, Communications & Public Relations
Todd.Burke@popeyes.com
or
Coltrin & Associates
Jennifer Webb, 212-221-1616
Jennifer_Webb@Coltrin.com

Contacts

Media
Popeyes® Louisiana Kitchen
Todd Burke, 404-459-4737
Vice President, Communications & Public Relations
Todd.Burke@popeyes.com
or
Coltrin & Associates
Jennifer Webb, 212-221-1616
Jennifer_Webb@Coltrin.com