CHARLOTTE, N.C.--(BUSINESS WIRE)--Mistic®, maker of high quality, value-priced electronic cigarettes, vapor products and U.S.-made e-liquids, today unveiled its Mistic Bridge™ with HAUS™ technology, the latest generation of the company’s cig-alike rechargeable line that combines the flexibility of an open tank system with the convenience of a cigarette-like configuration.
Available at brick-and-mortar retailers and online at misticecigs.com starting November 28, the Mistic Bridge™ will be sold as starter packs and individual refillable replacement tanks. An aggressive nationwide manufacturer coupon initiative will accompany the rollout of the Mistic Bridge™ giving consumers an added incentive to purchase HAUS e-liquids to use with their new device.
“We believe the Mistic Bridge fulfills a deep need among cig-alike users looking for more choices and flexibility in their vaping experiences they don’t necessarily get with existing closed cartridge systems,” said John Wiesehan Jr., CEO of Mistic. “All of the data from our focus groups confirm that this product is game changing, ‘bridging the gap’ between personal vaporizers and cig-alikes.”
With an MSRP of $14.99, the Mistic Bridge Starter Kit includes a sleek, newly designed battery wrapped in a soft, cobalt blue-colored easy-grip handle that combines both style and comfort; a clear refillable tank powered by HAUS™ technology; and a USB charger for added on-the-go convenience.
Selling for $9.99, Mistic Bridge refillable tanks are available to use with Mistic’s current and new line of rechargeable cig-alike batteries. Additionally, specially designed Mistic Bridge tanks are available to use with batteries of other leading e-cig brands. Equipped with the company’s HAUS open vapor system and easy-draw technology, each refillable tank is cotton-free, giving users a bigger plume and a more authentic and consistent vaping experience.
“We estimate that there have been more than three million cig-alike batteries sold in the marketplace over the last year, providing users of such brands as blu® and Mark Ten® with the opportunity to create a truly personalized vaping experience with the Mistic Bridge,” added Wiesehan.
Users of the Mistic Bridge can vape their own e-juices or have their choice of 12 made-in-the-USA HAUS distinct blends, including American Blend, Apple, Berry, Cool Ice, Grape, Java, Mango, Ocean Mist, Pineapple, Vanilla, Watermelon and Washington Red. Each HAUS e-liquid is individually shrink-wrapped and available in 10mL tamper- and child-proof, slow-drip bottles.
Mistic® electronic cigarettes is an independent brand of high-quality vapor products, primarily sold through brick-and-mortar retail channels under the direction of its parent company, Ballantyne Brands. The company’s Mistic brand of rechargeable and non-rechargeable e-cigarettes, as well as its HAUS™ line of vapor products, including the HAUS™ Personal Vaporizer by Mistic and HAUS™ e-liquids, are sold in approximately 68,000 retail outlets and wholesalers across the U.S., including Walmart, Walgreens, Dollar General, Kangaroo Express, Circle K, Hess, Speedway, Family Dollar, Winn Dixie/Bi-Lo and Food Lion, HT Hackney, McLane Company, Coremark, Nash Finch and Petrey. The company produces all of its e-liquid in the U.S., including the bottling and filling of its HAUS branded e-liquid bottles, as well as the filling and assembly of Mistic refill cartridges and starter packs.