REDWOOD CITY, Calif.--(BUSINESS WIRE)--As consumers gear up for the holiday shopping season, advertisers are gearing up to gain a clear advantage in how to reach them and influence their purchase decisions.
YuMe, Inc. (NYSE:YUME), a leading provider of digital video brand advertising solutions, unveiled its latest research results on consumers’ planned behavior for this year’s holiday shopping season. The survey, powered by uSamp, consisted of nearly 1,000 consumers from a nationally-representative online panel to show multi-screen viewing tendencies, digital habits, and media consumption related to holiday shopping trends and preferences.
Some of the key takeaways include:
- 68% of consumers plan on doing most or all of their holiday shopping online
- 77% are likely to buy some type of wearable
-
58% of consumers plan to use one or more connected devices to shop
online
- 85% are likely to make a purchase using their computer
- 25% are likely to make a purchase via smartphone
- 22% are likely to make a purchase using a tablet
- 86% of consumers are enticed by ‘Free Shipping’ promotions
- 79% of consumers shop online in order to take advantage of online-only deals
- Over a third of consumers plan to watch product videos this holiday shopping season on their smartphones
“This year, consumers are likely to go online to not only purchase gifts but also to prepare for their holiday shopping,” says Paul Neto, Director of Research and Technical Marketing, YuMe. “In order to strategically target audiences this holiday season, the multi-screen strategy is important for advertisers to adopt.”
For the full survey results, view the infographic and the full report here: YuMeResearch.com.
About YuMe
YuMe, Inc. (NYSE: YUME) is a leading provider of digital video brand advertising solutions. Its proprietary data science-driven technologies and large audience footprint drive inventory monetization and enable advertisers to reach targeted, brand receptive audiences across a wide range of internet-connected devices. Designed to serve the specific needs of brand advertising, YuMe’s technology platform simplifies the complexities associated with delivering effective digital video advertising campaigns in today’s highly-fragmented market. YuMe is headquartered in Redwood City, CA with European headquarters in London and 16 additional offices worldwide. For more information, visit YuMe.com/pr, follow @YuMeVideo and like YuMe on Facebook. Current YuMe logos can be found at www.yume.com/news/logos.
YuMe is a trademark of YuMe. All other brands, products or service names are or may be trademarks or service marks of their respective owners.
Forward-Looking Statement
This press release contains forward-looking statements, including those in management quotations and under the caption “Business Outlook”. In some cases, you can identify forward-looking statements by the words “may,” “will,” “expect,” “intend,” “plan,” “objective,” “anticipate,” “believe,” “estimate,” “predict,” “project,” “potential,” “continue” and “ongoing,” or the negative of these terms, or other comparable terminology intended to identify statements about the future. All statements other than statements of historical fact are statements that could be forward-looking statements, including, but not limited to, statements about the prospective behavior of consumers this holiday season, our growth strategy; our operating results, including revenue, gross margin, net loss and adjusted EBITDA; market trends; and quotations from management. These forward-looking statements are subject to risks and uncertainties, assumptions and other factors that could cause actual results and the timing of events to differ materially from future results that are expressed or implied in our forward-looking statements. Factors that could cause or contribute to such differences include our history of net losses and limited operating history, which make it difficult to evaluate our prospects, our fluctuating quarterly results of operations, and our dependence on a limited number of customers in a highly competitive industry. These and other risk factors are discussed under “Risk Factors” in our Annual Report on Form 10-K for the year ended December 31, 2013 that has been filed with the U.S. Securities and Exchange Commission (the “SEC”), and in our future filings and reports with the SEC, including our Quarterly Report on Form 10-Q for the three months ended September 30, 2014. The forward-looking statements in this press release are based on information available to YuMe as of the date hereof, and YuMe assumes no obligation to update any forward-looking statements.
