TULSA, Okla.--(BUSINESS WIRE)--SageNet – a leading Managed Network Solutions provider – today unveiled its new logo and slogan. The company also unveiled a new logo for its Spacenet Satellite Services™ product and services line.
The new look visually conveys the integration of the SageNet and Spacenet brands and reflects the company’s integrated approach to managed network services. The company also introduced its new slogan, “Connectivity that Empowers™.” The new identity marks the successful culmination of a year-long strategic brand analysis and integration process that followed SageNet’s acquisition of Spacenet last December.
“Today’s unveiling represents the beginning of a new chapter in our company’s quest to become North America’s premier managed network solutions partner,” said SageNet founder and CEO Daryl Woodard. “This initiative has created a real spirit of excitement throughout our company, and I believe – with our customers as well. Both SageNet and Spacenet share a proven history of leadership and a passionate commitment to excellent customer care. Together as one, we now offer customers the best of both worlds: a managed network solutions partner with world-class resources and unparalleled expertise, with a sense of agility and entrepreneurial energy to get the job done.”
Rosemary Blum, former Vice President of Marketing for Spacenet and now Chief Marketing Officer for the combined organization stated, “As part of our integration process, we’ve worked with our customers to gain their perspective; to ensure that our products and services are aligned with our customer’s core business needs. Our slogan ‘Connectivity that Empowers’ reflects this philosophy. Connectivity is absolutely vital to nearly every aspect of our customers’ business operations today. Connectivity is an enabling technology – one that empowers our customers to achieve their core business missions.
“Our customer surveys also revealed strong brand loyalty for both companies,” Blum continued. “We wanted to preserve and leverage this brand equity, while illustrating that the combined organization is even greater than the sum of its parts. By retaining the SageNet name and adopting elements of the Spacenet look and feel, I am confident we’ve achieved our goal.”
President of SageNet, Brad Wise, added “Key to this approach is the introduction of SageNet’s Spacenet Satellite Services™ brand. Spacenet has been a leader in satellite communications for more than three decades. Today, Spacenet Satellite Services deliver ultra-high-speed and high-availability connectivity anywhere in North America. Whether serving as primary connectivity for our oil and gas customers, or as a back-up network to mission-critical enterprise customers, our Spacenet Satellite Services, along with our complete line of broadband connectivity offerings, provide SageNet customers with connectivity options that few managed network solutions providers can match. Therefore, retaining the long-standing Spacenet name as the brand for our satellite services made perfect sense. It tells the marketplace – we’ve got you covered, no matter what.”
The new brand will be applied globally across all the company’s marketing and organizational materials.
For more information about SageNet visit www.sagenet.com, or call 866-480-2263.
SageNet designs, implements and manages fast, secure and reliable networks that empower organizations to achieve their core business objectives.
Formed by the merger of SageNet, founded in 1998, and Spacenet, founded in 1981, today’s SageNet offers a uniquely broad and deep understanding of local and wide area networks, backed by a proven track record of deploying customer-focused technology solutions. SageNet manages communications at more than 160,000 locations for many of the nation’s leading retail, healthcare and financial services enterprises, as well as energy companies, public utilities, lotteries and government agencies. www.sagenet.com