SAN FRANCISCO--(BUSINESS WIRE)--Demandbase, the leader in B2B Marketing Cloud solutions, today announced its second annual Marketing Innovation Summit for B2B, which will be held on April 29-30 at AT&T Park in San Francisco. The company also issued its formal call for speakers, case studies and content proposals, which can be submitted at email@example.com.
Now in its second year, the Marketing Innovation Summit focuses on the intersection of B2B and advertising, bringing together leading brands, technology providers and B2B marketers. Attendees will learn how leading businesses are connecting marketing and technology across an integrated marketing program, and hear innovation and success stories from brands who have transformed their marketing efforts, from advertising to website to revenue.
The inaugural Marketing Innovation Summit’s featured speakers including Billy Beane, the Oakland A's Manager of "Moneyball" Fame, and executives from Oracle, Adobe, Salesforce.com, SAP, Google, CSC and more. Other hot topics from the inaugural summit included how-tos and success stories around multi-channel interactions and the growth of the marketing cloud.
Demandbase is the leading advertising and personalization company for B2B. The Demandbase B2B Marketing Cloud is the only subscription-based ad targeting and web personalization solution that enables marketers to connect campaigns directly to revenue. Demandbase makes it possible for businesses to deliver personalized ads targeting specific businesses across the web, and then tailor the messages on their websites to convert these companies to customers. The B2B Marketing Cloud is powered by patented technology that enables marketers to identify and segment companies on the web and delivers detailed, targetable business attributes in real-time. The B2B Marketing Cloud connects to existing sales and marketing technologies – including CMS, CRM, marketing automation, analytics, chat and others -- and provides a unified view of all activity across the entire sales funnel. With Demandbase, businesses can target, engage, convert and retain the customers only that matter most to their bottom line. Enterprise leaders and high-growth companies such as Adobe, Salesforce.com, Box, CSC, DocuSign, Dell and others use Demandbase to drive better marketing performance. For more information, visit http://www.demandbase.com.