LOS ANGELES--(BUSINESS WIRE)--Goldman Sachs (NYSE:GS) is recognizing the founders of VEEV Spirits, Carter and Courtney Reum, as one of the 100 Most Intriguing Entrepreneurs of 2014 at its Builders + Innovators Summit in Santa Barbara, California.
Goldman Sachs selected the Reum brothers among their top 100 entrepreneurs from multiple industries to be honored at the two-day event. In 2007, while in their twenties, the Reum brothers decided to leave their successful careers in investment banking to pursue their dream to create a category‐defining spirit that offered a Better Way To Drink™. As a result, they developed and launched VEEV®. VEEV is a 70 proof premium spirit handcrafted with local Idaho winter wheat and Rocky Mountain water. It is infused with just the right amount of organic açaí from Brazil, along with other all-natural ingredients to deliver the smooth and award-winning taste. What started as a two-man team selling VEEV out of the trunks of their cars, turned into one of the best-selling independent liquor brands in the U.S. In 2012, the brand launched its newest line extension – VitaFrute™ Cocktails by VEEV, the first line of organic ready-to-drink cocktails. The line quickly gained success and is now sold in independent and chain accounts across the country including Kroger, Walmart, CVS, Costco and Total Wine & More.
“We are honored and feel this is truly a reflection of all the hard work our VEEV team has put in,” says co-founder Courtney Reum. “We set out to really disrupt the alcohol industry with VEEV and to prove that you can create a better product with amazing ingredients from a company that cares and gives back. With the help of our team and all our loyal fans, we’ve become a national, multimillion dollar brand.”
“We are honored to recognize Carter and Courtney Reum as one of the most intriguing entrepreneurs of 2014," said David Solomon, co-head of investment banking at Goldman Sachs. "This is the third year for the summit and our goal remains the same. We pair seasoned and emerging entrepreneurs -- the builders and innovators -- from a diverse set of industries to discuss how to make vital, enduring companies that reshape industries and boost the world's economies through innovation."
For more than 140 years, Goldman Sachs has been advising and financing entrepreneurs as they launch and grow their businesses. In addition to honoring 100 entrepreneurs, the summit consists of general sessions and clinics led by Goldman Sachs experts, seasoned entrepreneurs, academics and business leaders as well as resident scholars.
About VEEV® Spirits
VEEV Spirits® LLC was founded by brothers Courtney Reum and Carter Reum in Los Angeles in 2007. What started as a two-man start-up grew into one of the best-selling independent liquor brands in the U.S. VEEV® Spirits was ranked amongst the 250 fastest growing companies and brands in the U.S. by Inc. Magazine (September 2011) and won the Technomic Fast 50 Award in 2013. VEEV® is an active member of 1% for the Planet® where 1% of topline sales are donated to environmental organizations worldwide. In 2012 VitaFrute™ Cocktails by VEEV® was launched as the first line of organic and all-natural superfruit ready-to-drink premium products under 125 calories per serving and that taste great, naturally. The newest addition to VitaFrute™ Cocktails by VEEV®, Coconut Colada joins the array of flavors including Margarita, Lemonade and Cosmopolitan. In July 2014 VEEV® Spirits unveiled VEEV® 2.0 with its reformulation from 60 to 70 proof and new positioning as the better alternative to Vodka. For more information, visit VEEVlife.com and Facebook.com/VEEV, or follow @VEEV on Twitter and @VEEV on Instagram. A Better Way to Drink™.