CHICAGO--(BUSINESS WIRE)--Save room for dessert! Today two new flavors join the iconic Sara Lee® Desserts pound cake product line: Blueberry Pound Cake and Gingerbread Pound Cake. Both flavors are now available in the freezer section at grocery retailers throughout the country.
“Sara Lee Pound Cake has been a beloved product in kitchens for more than 60 years and is America’s favorite frozen pound cake*,” said Jeff Kemerley, senior brand manager, Sara Lee Desserts. “To expand upon our pound cake’s rich heritage, we’re bringing the popular flavors of blueberry and gingerbread to consumers for more ways to indulge with this sweet treat.”
Sara Lee Blueberry Pound Cake is rich, tender and made with real blueberries; it will be available year round. Sara Lee Gingerbread Pound Cake is a limited edition flavor made with real ginger and will be available through December 2014.
“Consumers enjoy our buttery pound cake for breakfast, afternoon snacks and creating unique dessert dishes,” said Kemerley. “Sara Lee Blueberry Pound Cake is bursting with blueberry flavor that tastes great any way it’s served and any time of day. Limited Edition Sara Lee Gingerbread Pound Cake is our twist on the classic holiday flavor and we expect its fresh, homemade taste to be a big hit this fall season.”
Sara Lee Pound Cake products are sold at grocery retailers throughout the country. Average suggested retail price for the 10.3-ounce Sara Lee Blueberry Pound Cake and Sara Lee Gingerbread Pound Cake is $3.99.
For the latest product news and updates on promotions from Sara Lee Desserts, join the brand on Facebook (www.Facebook.com/SaraLeeDesserts) or follow @SaraLeeDesserts on Twitter (www.Twitter.com/SaraLeeDesserts). For additional product details, information on where to buy and recipes and tips for customizing Sara Lee Pound Cakes and other Sara Lee Desserts products, visit www.SaraLeeDesserts.com.
*Source: Share of Frozen Pound Cake, No. 1 in Dollar Sales and Volume Sales data per IRI Multi-Outlet, 52 weeks ending Sept. 14, 2014
About Sara Lee Desserts
For more than 75 years, Sara Lee Desserts has delighted millions of consumers by providing a wide portfolio of sweet goods, including cheesecakes, pound cakes, pies, cakes and sweet breakfast items. Sara Lee Desserts has become an integral part of family gatherings, special occasions and moments of togetherness with products to fit every season. For more information about Sara Lee Desserts visit www.SaraLeeDesserts.com or join in the sweet conversation on our Facebook page at www.Facebook.com/SaraLeeDesserts.
About Tyson Foods, Inc.
Tyson Foods, Inc. (NYSE: TSN), with headquarters in Springdale, Arkansas, is one of the world’s largest producers of chicken, beef, pork and prepared foods that include leading brands such as Tyson®, Jimmy Dean®, Hillshire Farm®, Sara Lee®, Ball Park®, Wright®, Aidells® and State Fair®. The company was founded in 1935 by John W. Tyson, whose family has continued to lead the business with his son, Don Tyson, guiding the company for many years and grandson, John H. Tyson, serving as the current chairman of the board of directors. Tyson Foods provides a wide variety of protein-based and prepared foods products and is the recognized market leader in the retail and foodservice markets it serves, supplying customers throughout the United States and approximately 130 countries. It has approximately 124,000 Team Members employed at more than 400 facilities and offices in the United States and around the world. Through its Core Values, Code of Conduct and Team Member Bill of Rights, Tyson Foods strives to operate with integrity and trust and is committed to creating value for its shareholders, customers and Team Members. The company also strives to be faith-friendly, provide a safe work environment and serve as stewards of the animals, land and environment entrusted to it.