J.D. Power Ranks Shark Vacuums Highest in Customer Satisfaction with Upright and Canister Models

Shark Vacuums Achieve Study’s Highest Scores in “Ease of Use” and “Pricing” Categories

NEWTON, Mass.--()--Shark® has been ranked the “Highest in Customer Satisfaction with Upright and Canister Vacuums”, according to the J.D. Power 2014 Vacuum Satisfaction StudySM.

Now in its third year, the vacuum study measures satisfaction with upright and canister vacuums by examining six key factors: performance; ease of use; features; styling and appearance; price; and warranty. Shark received the highest scores in both the “Ease of Use” and “Price” categories. Shark achieved the highest-ranked overall position in both the upright and canister segments.

“There are clear competitive differentiators among vacuum brands and, as customers rely more on in-store product displays and online ratings in shopping for a vacuum, it is critical that manufacturers align their brand and product messaging to include the value they are delivering,” according to J.D. Power.

“Meeting the ongoing needs of our customers and creating top quality products that are standard setting in the industry is our driving focus,” says Mark Rosenzweig, CEO of Euro-Pro, a Boston-based developer and marketer of innovative, high quality consumer products for the home, and creator of the Shark and Ninja® brands. “This study demonstrates what we have known since entering the market: that consumers want easier to use quality vacuum cleaners that outperform more expensive competitors.”

Shark has rapidly become the number one most recommended vacuum brand* among consumers as a pioneering product line they can trust to bring relief to their daily chores.

The 2014 Vacuum Satisfaction Study is based on responses from more than 3,700 customers who purchased an upright vacuum and/or a canister vacuum from February 2013 through February 2014.

This announcement comes on the heels of a record-breaking year for Euro-Pro, which has been dominating the household appliances and solutions market with recent stellar growth:

  • Surpassing $1.2 billion in annual revenue
  • Achieving #1 market share in motorized kitchen appliances
  • Achieving #2 market share in the vacuum category, along with the accomplishment of being the fastest growing vacuum brand in the world**

Shark’s range of upright vacuums is among the most powerful and versatile on the market. Consumers have responded to better performing and affordably priced products, driving sales. Shark’s share of the total upright market has grown 603 percent since FY10 and dominates in the $160-$260 price segment with a 74 percent market share. In 2013, Shark unveiled two groundbreaking cleaning products -- the Shark Sonic Duoand the Shark Rocket™ Ultra-Light Upright.

For more information about Shark products, visit SharkClean.com. Follow Shark on Facebook at Facebook.com/SharkCleaning and on Twitter @SharkCleaning.

About Euro-Pro

Euro-Pro, an innovative leader in the housewares industry creates products that make consumers’ lives easier and markets them under the Euro-Pro, Shark, Ninja, and Bravetti brand names. Euro-Pro provides the latest in easy-to-use technology with a growing line of products that consists of corded and cordless vacuums, steam mops and cleaners, irons and garment steamers, and a variety of small kitchen appliances. All Euro-Pro products are designed to fulfill multiple consumer needs, eliminating the need for extra appliances that add clutter to a home. Products are sold at major retailers throughout the U.S. and Canada, as well as directly to consumers.

Shark, Rocket and Euro-Pro are trademarks of Euro-Pro Operating LLC. All other brand names may be trademarks of their respective owners.

*Based on % of consumer recommendations for upright vacuums on major national retailer websites through 8/13

**Based on NPD May 2011 to April 2014


for Euro-Pro
Audrey Sahl, 312-245-9805

Release Summary

Shark® has been ranked the “Highest in Customer Satisfaction with Upright and Canister Vacuums”, according to the J.D. Power 2014 Vacuum Satisfaction Study.


for Euro-Pro
Audrey Sahl, 312-245-9805