Soybu Launches First Store in Denver

Announces Opening Day Specials and “Commit To Be Fit” Campaign to Empower Healthy Lifestyles for Women of Any Shape or Size

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Active fashion brand, Soybu, showcases its Commit to Be Fit campaign to empower healthy living for women of any shape or size.

GREENWOOD VILLAGE, Colo.--()--Soybu, an active fashion woman’s performance and lifestyle apparel brand, announced today the grand opening of the company’s first retail location. One of many planned retail locations, the new Soybu retail store is located in Denver, CO at the Cherry Hills Marketplace on South University Boulevard near the new Trader Joe’s grocery store.

In addition to launching its first retail store, Soybu is also announcing its “Commit To Be Fit” Campaign for 2014. Known for embracing women of any shape or size, Soybu’s “Commit to Be Fit” campaign focuses on a health conscious mindset, positive body image and a commitment to live a healthy lifestyle.

"At Soybu our mission is to embrace confidence and a positive self image for all women. We believe life is about living healthy, balanced and happy, not about size or body shape,” said Tina Schmitt, co-founder, Soybu. “We created this feminine, active fashion line for all women regardless of where their workout takes place - in the gym, at the studio or in everyday life.”

Soybu’s beautiful line of performance apparel is creatively designed and developed to move seamlessly between everyday activities without sacrificing quality or style. Soybu strives to offer clothes that are feminine, stylish and comfortable in any life setting. Each item of Soybu clothing is rigorously fit-tested for durability, wearability and technical performance. The result is soft, stretchy and comfortable clothing that Soybu skillfully blends into vibrant prints and colors.

The new Denver-area store will feature many of the products consumers have come to know and love from Soybu as well as a variety of new, unique designs. Additionally, the store will feature Gracie, a line of comfortable, fashionable clothes for girls sizes six to 14 that taps into the courageous and playful spirit of girls with an active lifestyle and minimal down time.

During the Grand Opening on Wednesday, February 19th Soybu will host a series of events from 10:00 a.m. until 6:00 p.m. Shoppers will enjoy 25 percent off any purchase and will receive a free Bombshell Tank for any purchase of $50 or more. Additionally, Soybu designers will be in attendance from 2:00-4:00 p.m. Throughout the day Soybu will be hosting drawings for prizes including a free accessory for everyone that “Likes” Soybu on Facebook. Finally, Soybu is hosting a VIP evening event for media, bloggers and special guests.

“We think active fashion should be durable, comfortable and figure friendly – it’s been key to our mission for almost two decades,” continued Schmitt. “We use recycled materials whenever possible so when a woman wears Soybu, she can trust that it will not only look beautiful, but it will last and be mindful of the environment.”

Soybu experienced significant growth this past year and is now in over 1,000 specialty stores and boutiques as well as major sporting goods chains, department stores, and select yoga and fitness studios. Soybu also expanded into international markets this past year including the Middle East, Canada and Japan.

About Soybu

Soybu is the leader in the active fashion category as a lifestyle brand that provides performance fashion that is forward thinking, eco-thoughtful and colorful. Founded by women and designed by women, the Soybu mission is to empower the “everywoman” with clothes that flatter her femininity, highlight her individuality and fit her lifestyle – effortlessly and every day. Denver, Colorado based Soybu has been creating exceptional and inspired performance apparel since 1998. For more information visit or on Facebook at


For Soybu
Heather Lindemann, 303-570-0011


For Soybu
Heather Lindemann, 303-570-0011