LOS ANGELES--(BUSINESS WIRE)--Saban Brands has announced today that it is expanding its operations into Europe with the appointment of Gustavo Antonioni as Managing Director of Consumer Products Europe and the opening of a new London office. Saban Brands continues to expand its global capabilities, and this expansion marks the first international office for the Los Angeles based company.
The London office will serve as Saban Brands’ primary location to support the growth of their UK and European business for core brands including Power Rangers and Paul Frank, as well as newer brands, Julius Jr. and Digimon Fusion. Antonioni and the future team will also focus on new business opportunities throughout Europe.
As Managing Director of Consumer Products Europe, Gustavo Antonioni will be adding additional staff to support the company’s brand activities across the region. In this newly created role, Antonioni will report to Kirk Bloomgarden, SVP of Global Consumer Products.
“We are thrilled to have our new London office open to support our ongoing efforts of global expansion,” said Bloomgarden. “Gustavo brings proven experience and results in executing brand extensions and high visibility marketing-led promotions for both theatrical and television-based properties. His expertise is a perfect fit to Saban Brands’ omni-channel approach to brand-building, and we’re pleased to have him on board.”
Antonioni has joined Saban Brands with more than 18 years in the film studio business, having held senior positions at companies including ITV, Warner Bros., Sony and Marvel.
Antonioni’s career has encompassed sales, marketing and promotions roles – including licensing, retail promotions, and brand marketing. Additionally, he has a strong passion for inventiveness and has managed multiple creative departments. His career began at Disney Consumer Products, a division of The Walt Disney Company, managing music, publishing and retail and marketing in Latin America, Central America and the Caribbean. Prior to this endeavor, he held positions managing turn-around teams with EMI Music and ITV Studios.
“I am excited to bring my strong creative vision to Saban Brands to further grow the company’s global portfolio,” said Antonioni. “The direction of Saban Brands’ properties has been especially impressive in the past few years, and I look forward to contributing to the company’s expansion into new territories and platforms.”
Antonioni is truly a global executive, who speaks five languages and has an extensive network of contacts with leading international licensing and entertainment agencies as well as major retailers throughout Europe.
About Saban Brands
Formed in 2010 as an affiliate of Saban Capital Group, Saban Brands (SB) was established to acquire and develop a world-class portfolio of properties and capitalize on the company’s experience, track record and capabilities in growing and monetizing consumer brands through content, media and marketing. SB applies a global omni-channel management approach to enhancing and extending its brands in markets worldwide and to consumers of all ages. The company provides full-service management, marketing, promotion and strategic business development for its intellectual properties including comprehensive strategies unique to each brand, trademark and copyright management and enforcement, creative design, retail development, direct-to-consumer initiatives and specialized property extensions. SB is led by a superior management team with decades of experience in media, content creation, branding, licensing, marketing, digital and finance. SB's portfolio of properties currently includes Power Rangers, Paul Frank, Digimon Fusion, Julius Jr., Popples, Vortexx, Zui.com and The Playforge. For more information, visit www.sabanbrands.com.