ALBUQUERQUE, N.M.--(BUSINESS WIRE)--BASIS International Ltd. announced today it has retained Phoenix Fire Inc., the leading independent business development agency that specializes in partner channel development within the technology sector. This move marks BASIS’ aggressive commitment to expanding its worldwide business partner channel.
“Phoenix Fire will expand our business partner channel with strategic partners positioned to meet the increasing demand for Software as a Service ERP solutions,” said Nico Spence, BASIS’ Chairman and CEO. “We’re excited by the opportunity to work together to increase the availability of our AddonSoftware® ERP solution through partner relationships worldwide. AddonSoftware gives channel partners the option of providing the best ERP strategy for their customer’s business needs.”
“AddonSoftware is a customizable ERP solution with core accounting, distribution, and manufacturing modules,” explained Paul Yeomans, Vertical Market Account Manager at BASIS. “Customers have a choice of running AddonSoftware on-premise or online in the cloud – one solution, one technology for both options. It makes AddonSoftware more affordable to use, own, and deploy.”
“Our channel growth strategy is designed to match potential new partners throughout the world with BASIS’ proven SaaS ERP solution,” said Daniel L. Ervin, President and CEO of Phoenix Fire. “We look forward to working with BASIS to expand its partner channel worldwide.”
About BASIS International Ltd.
BASIS International Ltd. is a global software company whose software developer community is a worldwide network of partners for whom their “BBx Generations” of products form the foundation for proven and reliable software solutions. Since 1985, BASIS’ mission has been to blaze a trail by producing ambitious and innovative programming languages, database products, development tools, and an application framework for their community to build upon. BASIS is committed to delivering platform independence to the server and client, including browser-based mobile clients. www.basis.com.
About Phoenix Fire Inc.
Phoenix Fire Inc. is a business development agency that specializes in business partner channel development within the technology sector. Since 1995, the company has engaged with over 12,000 companies worldwide. Phoenix Fire has also been retained by three of the top 10 global software companies. The company has deep technology expertise in areas such as, but not limited to Application Development, Communications, Data Management, Cloud Computing, CRM, eDiscovery, ERP, Systems Management and Security. www.phoenixfireinc.com.