Electronic Express Chooses Think Finance’s Presta to Provide Alternative Payment Option to Online Customers

Presta Lease-Purchase Option Provides Flexibility and Affordable Payments

FORT WORTH, Texas--()--Think Finance a leading developer of online financial products that bridge the gap between payday loans and credit cards, today announced that its Presta lease-purchase payment solution is now available to customers of Electronic Express via the retailer’s website. Electronic Express, based in Nashville, TN, is a leader in providing top quality, name brand electronics at exceptionally low prices.

Presta gives customers the option to lease-purchase electronics, allowing them to order products online for immediate delivery and make low fixed payments over time with a debit or credit card. Think Finance launched Presta as a direct-to-consumer solution in 2011 and is now expanding the platform, making it available to retailers like Electronic Express to offer to customers.

“We are excited to work with Electronic Express to provide this innovative payment option to their customers,” said Ken Rees, President and Chief Executive Officer, Think Finance. “In today’s environment, many consumers are either ineligible for traditional credit or want more flexible options for managing their spending. We’ve seen a very positive response to Presta since we launched in 2011, and we’re pleased to now expand the service to help retailers like Electronic Express that want to offer better payment options for their customers.”

Presta is now an embedded payment feature for a wide variety of products on the Electronic Express website, including select laptops, tablets, televisions and home theater systems. When customers choose a product eligible for payment with Presta, they see the weekly payment price and an option to visit the Presta web page for more information. After completing a simple application, customers are processed for approval in less than one minute and can then enter their credit or debit card information to complete the transaction. Presta is extremely flexible, giving customers the ability to own products outright after making fixed payments for a year, return products any time after three months with no penalty, or pay the purchase off early at a lower cost.

“At Electronic Express, we pride ourselves on providing the best customer experience possible,” said Abe Yazdian, Vice President of Merchandising and Treasurer, Electronic Express. “We saw a clear need for more flexible payment options for our customers and Think Finance has provided a great solution in Presta. We are pleased to be a first-mover in offering this innovative solution which we believe will allow us to expand our online customer base.”

About Think Finance

Think Finance develops online financial products that bridge the gap between payday loans and credit cards. Using our technology and analytics platform, Think Finance and the lenders we work with have provided over $3.5 billion in credit to 1.5 million consumers in the U.S. and abroad and have saved customers over $1 billion compared to payday loans. Think Finance is privately held and is backed by some of Silicon Valley's most respected venture capital firms including Sequoia Capital and Technology Crossover Ventures. The company was recently named No. 2 on Forbes' America's Most Promising Companies list. Learn more at www.ThinkFinance.com.

About Electronic Express

Family owned and operated since 1983, Nashville, TN based Electronic Express has been a leader in providing top quality, name brand electronics at exceptionally low prices. With over 2000 models across 19 retail stores and online channels, Electronic Express takes great pride in providing customers with leading edge products at prices to fit any budget! If you're looking for the newest in electronic gear for your home, office, car, or on-the-go, come and see why Electronic Express is the only name you need to know! For more information, please visit www.electronicexpress.com.

Contacts

Media Inquiries:
Kelly Ann Doherty, 817-546-2650
kdoherty@thinkfinance.com
Emily Serafin, 646-277-1245
emily.serafin@icrinc.com

Release Summary

Think Finance announces partnership with Electronic Express. Customers can now buy products with the Presta lease-purchase option.

Contacts

Media Inquiries:
Kelly Ann Doherty, 817-546-2650
kdoherty@thinkfinance.com
Emily Serafin, 646-277-1245
emily.serafin@icrinc.com